Sponsorship
How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
Maybelline New York diversifies media mix in WNBA collaboration
As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.
Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.
Simons kicks off first sports sponsorship deal with the NSL
As a fashion partner, the brand will dress the league’s reporters and create content highlighting the players’ styles.
BMW announces partnership with TPC Toronto golf course
The deal includes vehicle showcases, immersive on-site experiences, exclusive parking privileges for BMW owners, and electric vehicle charging stations at the venue.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
