Sponsorship
Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
Comic series features stories of Indigenous travel in Alberta
Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
TD Bank focuses on Beaches Jazz Festival to support local growth
As a returning sponsor of the festival, the brand aims to support Canadian music while deepening its impact on local communities.
How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
