Sponsorship
REV TV seeks sponsors for its EV racing broadcast
Extreme E promotes the capabilities of electric SUVs and is meant to draw more eco-conscious advertisers.
Recipe Unlimited and Flow Beverage partner with Tennis Canada
The brands will bring refreshments and food to the 350,000 fans on-site at the National Bank Open.
Booster Juice signs on as national sponsor of Play On!
The smoothie company will be featured prominently across the street hockey festival’s events.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
TikTok becomes a TIFF partner for the first time
The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
How Subway activated its first Amazing Race sponsorship
A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.
A&W becomes the official burger of the Toronto Blue Jays
A three-year deal will have the QSR increase its presence at the Rogers Centre and activate in-restaurant.
Bell renews Osheaga sponsorship, adding two more music festivals
The company will also be the sponsor of electronic festival Ilesoniq and country festival Lasso.
FanDuel becomes NFL’s official sportsbook in Canada
The sports betting brand increases its presence with leagues, teams and broadcasters.
BioSteel signs multi-year sponsorship with NHL
With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
Scotiabank pauses Hockey Canada sponsorship amid sexual assault scandal
In an open letter, the bank’s president and CEO says it wants to hold the organization accountable for behaviour contrary to its beliefs and values.
How an Amazing Race sponsorship fits with Guru’s growth plans
A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.
BMO extends Toronto FC sponsorship for 10 years
Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.
Subway hits the road on sponsorship of RDS’ F1 broadcasts
The QSR began the partnership with a family-focused area at this weekend’s Montreal Grand Prix du Canada.
