Sponsorship
Former SDI, Rogers leaders launch sponsorship agency
Vero aims to redefine ‘how brands invest in corporate, sports and entertainment sponsorships.’
Mondelez makes major move in Quebec with Habs partnership
The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.
Industry News: Enterprise extends partnership with the NHL
Plus, Alterra Mountain Company gives Icebreaker and Smartwool marketing access to select properties in Canada.
SiriusXM Canada unveils 2025-26 NHL season coverage
Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.
New DoorDash Canada campaign delivers women’s pro sports
The platform is bringing its sponsorship of the PWHL, NSL and WNBA together with restaurants that commit to promoting them.
NSL partners with YouTube Canada to expand reach to younger fans
The league and the platform will work together to create brand integration opportunities.
Maybelline looks to revamp brand image with WNBA campaign in Canada
The brand has increased its investment in influencers to position itself more authentically in the basketball scene.
Sponsors announced for ‘Top Chef Canada’ season 12
New and returning brand partners will be featured through in-show integrations, custom challenges and prizes.
Industry News: Blue Ant acquires MagellanTV for US$12 million
Plus, Bell and Team Canada extend partnership, and French-Canadian content booms on Spotify
Industry News: Nobu Toronto offers hotel guests free rides in partnership with Mercedes
Plus, Maskwa Games offers digital orange T-shirts on Roblox, and Eagle Eye launches a real-time POS loyalty rewards tool.
YouTube series follows Stanley Cup champs bringing the trophy home
The short videos, co-branded with the NHL’s vehicle partner, Hyundai, will also be made available to broadcast partners.
Netflix and AB InBev partner in global marketing deal
The partnership will integrate the brewer’s beers into some of the streaming platform’s popular shows.
NSL partners with The Weather Network for match-day forecasts
The deal involves content integration and cross-promotion.
Popeyes in the spotlight on YouTube show ‘Hot Ones’
The QSR’s limited-time spicy menu items will be taste-tested by actress and singer Keke Palmer.
Cashmere announced as a partner of Project Runway Canada
Plus, Bell Media announces it will distribute Jon Erlichman’s digital-only financial news show Ticker Take.
