Sponsorship

Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.

Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.

Nonprofit iDream announces media award program
Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, will receive $1 million in donated media.

Intact becomes a founding partner of the PWHL
The company will work with the league to create programs that expand access to games for disadvantaged youth.

Vancouver city council frees up more space for sponsorships
Naming rights will still need to be approved by the city council, and public parks, libraries and street names are off the table.

M&M’s hijack new Amazon MGM Studios holiday film
The famous talking candies (especially the red one) are promoting the Rock’s latest flick, Red One.

Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.

StorageMart partners with the Toronto Maple Leafs
The multi-year deal emphasizes the brand’s commitment to Toronto’s local community.

Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.

Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.

CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.

Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.

Media news: Collabs abound at Starbucks, Coors and KD
The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships.