Sponsorship
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
TD extends its sponsorship of the Juno Awards
The renewed partnership features new initiatives that elevate the experience for both artists and fans.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
The Giller Foundation and Scotiabank part ways
The move comes after a year of protest among Canadian authors for the banks involvement with Israel.
DoorDash extends partnership with Northern Super League
The NSL is launching in April with the brand as its exclusive on-demand delivery partner.
Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.
PowerPlay to sponsor the Ottawa Black Bears
The brand seeks to increase its awareness and audience in the city.
Sephora becomes the first founding partner and official beauty partner of Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
Industry News: Hummel becomes the official kit provider of the NSL
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Transit sponsor Corby expands NYE ride program to Calgary
The spirit brand also created a J.P. Wiser’s campaign to promote its efforts in helping New Year’s revelers travel safely this year.
CIBC expands media partnership with Toronto’s Pearson Airport
The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
The PWHL signs sponsor deals with Bravado Designs and Goodlife
The new partnerships add to a hefty roster of brands collaborating with the league.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
