Sponsorship

In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience

The brand is looking to increase visibility outside of the travel industry with film activation.

In a TIFF: Lavazza activates festival cafe and lounge

The partnership is intended to further align the coffee brand with the entertainment industry.

Raymond James inks deal with Rugby Canada

The investment company will be the presenting sponsor of the U20 women’s team.

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival

At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.

In a TIFF: Campari plans red carpet activations

The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.

Remy Martin and Usher partner for North American tour

The cognac brand will host fan experiences as the exclusive spirit sponsor.

Embark inks deal with CFL to help families save for school

The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.

BMO and TMU ink new partnership

The multi-year commitment makes the company the official banking partner of the university’s athletics.

La-Z-Boy partners with the CFL to promote “lazy moments”

The sports sponsorship is the first for the brand in Canada.

Rogers named the new lead sponsor of TIFF

The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.

Deadpool prefers Tim Horton’s coffee in brand collaboration

Ryan Reynolds partnered with the Canadian QSR to promote a special screening of the film in Toronto.

Scotiabank gets naming rights to Calgary’s new arena

Scotia Place is meant to revitalize the city’s culture and entertainment district.

LG Canada is the new sleeve sponsor of Toronto FC

The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.

OLG partners with Team Canada

The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.

Studio Ramsay takes minority stake in HexClad

The new investment comprises a combination of cash and media commitments.