Sponsorship

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Acast launches sponsored content for podcasts

The podcast network blends branded messaging with ad reads to emulate editorial content in a longer format.

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Star Academie reupped for another season

The return of the TVA reality series proves popular once again with its French-language audience.

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Lowe’s signs on to another HGTV show

The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.

GE Appliances Canada-GE Appliances Canada Extends Support of Soc

GE sponsors CF Montreal to extend support of Canadian soccer

The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.

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Spotify launches another playlist sponsorship opportunity

Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.

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Open Farm signs on with the Blue Jays

The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.

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Molson and Sportsnet to broadcast HNIC in seven languages

The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.

Dove Men-Care-Dove Men-Care and the Toronto Raptors join forces

Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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Chef Anna Olson gets live for branded content

The Canadian online personality is betting on live streaming content for sponsorship opportunities.

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Wattpad launches content production offering for brands

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.

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Twenty Two Media creates sponsorship-fueled content hub

The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.