Sponsorship

In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.

In a TIFF: Lavazza activates festival cafe and lounge
The partnership is intended to further align the coffee brand with the entertainment industry.

Raymond James inks deal with Rugby Canada
The investment company will be the presenting sponsor of the U20 women’s team.

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.

In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.

Remy Martin and Usher partner for North American tour
The cognac brand will host fan experiences as the exclusive spirit sponsor.

BMO and TMU ink new partnership
The multi-year commitment makes the company the official banking partner of the university’s athletics.

La-Z-Boy partners with the CFL to promote “lazy moments”
The sports sponsorship is the first for the brand in Canada.

Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.

Deadpool prefers Tim Horton’s coffee in brand collaboration
Ryan Reynolds partnered with the Canadian QSR to promote a special screening of the film in Toronto.

Scotiabank gets naming rights to Calgary’s new arena
Scotia Place is meant to revitalize the city’s culture and entertainment district.

LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.

OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.

Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.