Sponsorship

Bud Light Canada-Canadian documentary -Underplayed-- executive p

Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

Swiss Chalet-A Healthy Relationship- Swiss Chalet Collaborates w

Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

Top Chef Canada

Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

HF x Habs Release

HelloFresh becomes official meal kit of the Montreal Canadiens

The brand’s first team sponsorship will include special offers for Habs fans and a content series.

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

bbcan

Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

Sportsnet and Canada Basketball

Sportsnet and Canada Basketball partner beyond the broadcast

New events and original content creation will shine a brighter light on basketball in Canada.

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

save my reno feature

HGTV unveils new sponsors for Save My Reno

Four new brands join two returning sponsors with in-show integration and online extensions.

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

rogersCup

National Bank becomes new title sponsor of Rogers Cup

The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.

NBA Post Foods Cereal Image

Post Foods named official cereal of NBA in Canada

It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.

arterra

Arterra integrates with a Crave show to grow a young brand

“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.

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What to expect from MasterChef Canada’s five sponsors

A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.