Sponsorship

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

rogersCup

National Bank becomes new title sponsor of Rogers Cup

The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.

NBA Post Foods Cereal Image

Post Foods named official cereal of NBA in Canada

It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.

arterra

Arterra integrates with a Crave show to grow a young brand

“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.

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What to expect from MasterChef Canada’s five sponsors

A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.

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SkipTheDishes becomes the NHL’s official food delivery app

The brand will deepen its integration with the game through an increased presence in arenas and broadcasts.

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How Canadian Tire is keeping its NHL presence felt

The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.

scotialeafshelmet

Are the NHL’s new brand opportunities enough of a ‘make good’?

Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.

CBC Tandem

The buyer’s perspective on CBC’s branded content arm

Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - 12-16-11hockey

SkipTheDishes goes to the World Juniors

The brand teamed up with Hockey Canada as the official food delivery app of the upcoming under-20 tournament.

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BioSteel becomes the Raptors’ official sports drink

The Toronto company’s new sugar-free product will debut on the team’s bench this season.

PintysCurling

ICYMI: Sportsnet bubbling its curling in Calgary

Plus, Global adds four local news streams to its app.

ColdTea Self Service

Dove teams with Cold Tea to reach Asian millennials

The month-old program is already exceeding reach engagement goals as part of this international campaign.

Hublo

IGA finds success with COVID advice in Quebec

The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.