Sponsorship

ColdTea Self Service

Dove teams with Cold Tea to reach Asian millennials

The month-old program is already exceeding reach engagement goals as part of this international campaign.

Hublo

IGA finds success with COVID advice in Quebec

The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.

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Amex highlights resilience with Globe series

The content marketing campaign further aligns the brand with small businesses.

Sonnet Insurance Company-Sonnet Insurance Makes a Commitment to

Sonnet’s hockey sponsorship expands to women’s league

A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.

BNN Mackenzie

BNN and Mackenzie Investments partner on content series

The advisor-focused series looks at building wealth on Bell Media’s specialty channel.

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What’s a sponsor to do when the Raptors head south?

Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.

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Desjardins expands its content play with Immigrer

The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.

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Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

MKTGCanada_DavidAndrew

MKTG picks its new leaders

David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.

RBC Training Ground Toronto June 2, 2018

How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

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Walmart Canada creates a limited Canadian edition of Supermarket Sweep

Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.

Jays

Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

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It’s time for brands to look closer at women’s sports

Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.

big assist

Kruger’s new initiative goes all the way from minor hockey to the NHL

To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.

OD Hosts

Pinty’s becomes newest presenting sponsor for TSN’s OverDrive

The brand officially replaces The Source as the lead sponsor of the afternoon staple series.