Sponsorship
Wattpad launches content production offering for brands
The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.
Twenty Two Media creates sponsorship-fueled content hub
The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
Swiss Chalet renews WW partnership with a big paid strategy
The family service restaurant focuses on community engagement by investing more in social spend.
Top Chef Canada announces three new sponsors
Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.
HelloFresh becomes official meal kit of the Montreal Canadiens
The brand’s first team sponsorship will include special offers for Habs fans and a content series.
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Sportsnet and Canada Basketball partner beyond the broadcast
New events and original content creation will shine a brighter light on basketball in Canada.
LG gets out of the arena to engage Leafs and Raptors fans
The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.
HGTV unveils new sponsors for Save My Reno
Four new brands join two returning sponsors with in-show integration and online extensions.
Onlia adds custom content to its mix with Torstar partnership
The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
National Bank becomes new title sponsor of Rogers Cup
The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.
Post Foods named official cereal of NBA in Canada
It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.
