Television
Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
Longest-standing sponsor Chevrolet returns for the 11th consecutive season.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
Subaru retains top spot: AdEase TV
The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.
Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
Cannes Lions 2025: Canadian agencies take home four Lions in Media
Wednesday’s batch of 1st and 2nd runner-ups included a mix of Media, Direct, Social & Creators and PR work from Canada.
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.
Pluto TV launches All Women’s Sport Network channel
The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Upfronts 2025: CBC focuses on local news coverage and ad spend
CBC’s 2025-26 programming slate features more than 50 new and returning series.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Reeb out at Corus, Gossling appointed CEO
Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with additional executive moves announced.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
