Television
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
Government of Canada stays at the top with IKEA trailing behind: AdEase Radio
Rounding out the top five for the week were BCE, Subway and Desjardins Group.
McDonald’s leads, Government of Canada takes second: AdEase TV
Both boosted their ad buy compared to the previous buying week.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
