Television

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

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Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions

The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.

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Upfronts ’21: CBC focuses on flexibility and building from within

Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).

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Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups

Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.

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Inuvo launches AI programmatic solution in Canada

The company’s SSP predicts the “why” behind purchase-path behaviour, rather than the people making the purchase.

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The Good Doctor takes back the top spot: Numeris

CTV programming ranked well nationally, despite a strong Global showing in most other markets.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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Quebec City Tourism is spending big on local travel

The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

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Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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ICYMI: Google expands automation and measurement access

Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.

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Upfronts ’21: Family Law, Departure renewed at Global

The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.