Television
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions
The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.
Upfronts ’21: CBC focuses on flexibility and building from within
Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).
Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups
Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.
Inuvo launches AI programmatic solution in Canada
The company’s SSP predicts the “why” behind purchase-path behaviour, rather than the people making the purchase.
The Good Doctor takes back the top spot: Numeris
CTV programming ranked well nationally, despite a strong Global showing in most other markets.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
Alcohol ad spending is on the rise: report
As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
Upfronts ’21: Family Law, Departure renewed at Global
The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
