Television
CBC’s ‘Make the Season Kind’ returns with food trucks, celebs
The campaign’s pop-ups and new faces aim to reach audiences less familiar with CBC.
Exclusive: The most active TV advertisers for Black Friday
Home, kitchen and bath retailers accounted for nearly half the ad volume in all major markets.
Industry News: Montreal’s Broadsign buys Place Exchange
Plus, Native Touch acquires TPX, and CBC unveils Paralympics coverage.
Bell Media unveils expanded version of Crave
More than 10,000 hours of content has been added to the platform.
Spotted! ‘The Time Store’ sells more moments for people facing cancer
A retail-inspired activation anchors the Alberta Cancer Foundation’s year-end brand and giving campaign.
FIFA 26: Media experts talk strategic planning for World Cup
During the AMA Toronto event, Level5 Strategy founder David Kincaid issued a challenge to the industry ahead of next summer’s tournament.
Roku City rolls out first full ad takeover to promote ‘Wicked: For Good’
The Universal Pictures buy is also the first global takeover of the streamer’s screensaver.
Numeris signs Amazon Ads to national VAM
Plus, Numeris releases 2025 Grey Cup audience numbers.
QSRs and retailers dominate TV ad space: AdEase
The Brick topped the ranking for the week of November 10 to 16.
EXCLUSIVE: Advertisers with the biggest presence during the Grey Cup
Telecom set the pace, leading all categories with 13.5% of total impressions.

