Television
Super Bowl still a big performer in the ratings: Numeris
The game was the top national broadcast for the week of Feb. 1 to 7, with the audience on TSN growing.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
CBC names two new Media Solutions leaders
Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.
Streaming the big winner in Canadian Super Bowl ratings
Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.
The Good Doctor tops national ratings again: Numeris
The medical drama series brought in an average minute audience of 2.26 million viewers
What Magnite’s moves mean for the CTV landscape
Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.
Traditional media still has a role with millennials: report
MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
Bell Media consolidates in-house prodcos amid more layoffs
The new wave of layoffs continues as the company reports a 14.5% decrease in revenue year-over-year.
Ricola Canada makes a late pivot into its first Super Bowl spot
A chance to get 15 seconds of ad time during the game presented an opportunity to get a big audience.
The Good Doctor makes a good jump to number one: Numeris
The medical drama brought in an average minute audience of 2.31 million viewers.
More job cuts hit Bell Media
The director of original programming, factual and reality has been let go, on top of 210 cuts across departments in the Toronto area.
Post Foods named official cereal of NBA in Canada
It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.
Arterra integrates with a Crave show to grow a young brand
“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.
Blue Ant reveals new lineup of original programming
The lineup includes co-productions with APTN and original commissions across Cottage Life, T+E, Love Nature and Smithsonian.
