Television
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Subaru is the most active TV advertiser, despite reducing ad buy
The automaker holds strong in Vancouver, Calgary, Toronto and Montreal markets, according to AdEase’s report.
Sports streamer Fubo expands into local programming
The platform is partnering with CHCH TV’s parent company, Channel Zero.
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
CRTC authorizes Canadian distribution for indie streamer Stageview.TV
The platform will comprise subscription-based streaming and FAST channels once it’s launched in September.
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Streamer News: The Roku Channel scores American Idol
Meanwhile, Samsung TV launches a kid-friendly FAST channel.
Corus lays off more staff in small and large markets
Cuts have been made at Global News and Corus Radio operations across the country.
Tim Hortons reduces spend but stays ahead: AdEase TV
Subaru secured the second spot among the most active advertisers.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
