Television

Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.

CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.

Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.

NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.

Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.

Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.

Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.

Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.