Television
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
Government of Canada stays at the top with IKEA trailing behind: AdEase Radio
Rounding out the top five for the week were BCE, Subway and Desjardins Group.
McDonald’s leads, Government of Canada takes second: AdEase TV
Both boosted their ad buy compared to the previous buying week.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
