Television
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Jimmy Fallon creates marketing agency for his new NBCU show
The new marketing competition series will feature industry executives, including Bozoma Saint John, former chief marketing officer for Netflix.
WildBrain and IoM are adjusting their deal terms
Since Bell plans to stop carrying WildBrain’s channels, the company has to renegotiate parts of the Family Channel and Family Jr. sale.
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
McDonald’s and Tim Hortons swap first place: AdEase TV
QSRs and streaming services dominated the TV ad space in the latest ranking.
Advertising during TV news is the most trusted: YouGov
Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Bell Media’s Stewart Johnston named CFL commissioner
The former TSN executive says he’s focused on next generation of football fans.
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
