Television

Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.

Prime Video unveils game show programming block
The Winning Wednesday lineup includes four new game shows.

Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.

CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.

CBC, Bell plan Indigenous-led programming
For this year’s National Day for Truth and Reconciliation, the broadcasters have programmed commemorative content.

Corus launches new lifestyle channels Home, Flavour
The new brands will take the place of HGTV Canada and Food Network Canada.

Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.

What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.

The Curling Group signs with Manifesto
The sports and entertainment agency will manage sponsorship opportunities for the Grand Slam of Curling.

More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.

Pluto TV adds CBC, Reuters and CNN channels
The FAST service is adding local and international coverage in an effort to strengthen its news offering.