Television

Coinbase launches first campaign in Canada

The campaign comes on the heels of sports sponsorship agreements the brand has inked in this country.

The global digital trends brands need to know about

The Digital 2026 report crunched the numbers from a number of global data partners.

Tims stays high in TV ad ranking with NHL spot: AdEase

The Brick was the most active advertiser for the week of October 6 to 12.

Behind the Buy: SHN says it’s expanding OOH presence as it finds success

The foundation is launching the third campaign of its “Love, Scarborough” initiative with a new message.

TikTok website

Industry News: TikTok introduces Smart+, other ad tools

Meanwhile, Wrango launches a marketing platform to reach healthcare professionals and CosmoGO makes its first theatrical release.

McDonald’s holds top spot in TV ad ranking: AdEase

QSRs consistently top the ranking as the #1 category across all four cities.

Screengrab from the documentary My War (Image courtesy of the NFB)

NFB launching documentary FAST channel

English-language version to roll out first, with French-language edition to come.

(Image: Unsplash)

Numeris rolls out video measurement tool nationally

VAM combines linear and digital audience data, with more than 95% of platforms in Canada captured.

Spotted! Skip + Shoppers pop-up aims to reinforce brand promise

The delivery platform has been expanding its portfolio into retail categories, now including Shoppers Drug Mart.

New DoorDash Canada campaign delivers women’s pro sports

The platform is bringing its sponsorship of the PWHL, NSL and WNBA together with restaurants that commit to promoting them.

Sponsors announced for ‘Top Chef Canada’ season 12

New and returning brand partners will be featured through in-show integrations, custom challenges and prizes.

Blue Ant CEO Michael MacMillan (Photo: Christopher Wahl)

Industry News: Blue Ant acquires MagellanTV for US$12 million

Plus, Bell and Team Canada extend partnership, and French-Canadian content booms on Spotify

McDonald’s tops TV ad chart with new McVeggie campaign: AdEase

Other advertisers that stood out in the ranking during the week of Sept. 22 to 28 were CIBC and City TV.

(Image courtesy of CBC)

Industry News: CBC EVP of English services Barb Williams to retire

Plus, Labelium Group unifies its companies under the new banner Cosmo5.

(Image courtesy of the NHL)

YouTube series follows Stanley Cup champs bringing the trophy home

The short videos, co-branded with the NHL’s vehicle partner, Hyundai, will also be made available to broadcast partners.