Television

tele-quebec

Tele-Quebec turns to CBC to handle national sales

The national and provincial public broadcasters are teaming up to help compete for media dollars outside of Quebec.

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Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.

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Despite drop in viewers, Oscars take the top spot: Numeris

Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Bell Media revenue dips 5% to $713M; Crave subs up to 2.9M

The streaming service had its best quarter since the final season of Game of Thrones was on air, adding 139,000 new subscribers in Q1.

Partnership

Bell Media partners with Xandr for self-serve DSP

The SAM DSP aims to create an easier buying process for both TV and digital.

The Rookie CTV

The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.

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MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

Quebecor-Jean-Fran-ois Pruneau appointed President and CEO of Vi

Videotron’s president and CEO steps down

Quebecor’s Pierre Karl Péladeau adds leadership for the telco to his remit, taking over from Jean-François Pruneau.

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Star Academie reupped for another season

The return of the TVA reality series proves popular once again with its French-language audience.

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Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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Active International expands beyond media

The corporate trade media agency partners with media-adjacent providers to add value during uncertain times.

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Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.