Television

Screen Shot 2021-07-13 at 10.38.05 AM

Kraft Heinz’s Crave and Bud Light join the Toronto Ultra

The brands join a growing list of Overactive Media sponsors looking to tap into esports.

NHL-Canadiens-Tatar-skates-past-Lightning-Stamkos

America’s Got Talent and sports on top: Numeris

While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.

Press-Release-1-FINAL-1

Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

Hardbacon-main-jpg

Hardbacon’s first foray into TV provides more credibility

The personal finance app is typically digital-first, but is also seeing opportunity with targeted Radio Canada ads.

pexels-pixabay-236937

How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

shutterstock_283592954

America’s Got Talent stays on top: Numeris

TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.

gamer

Torstar and Enthusiast Gaming partner for new channel

AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.

The,Leader,Chooses,The,Person,In,The,The,Team.,Talented

MiQ adds to its Canadian leadership team

The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.

canada-20191002-getty-ftr_79ddsogzvlba10jzh5rvf2wb8

DAZN Canada adds more rugby to its slate

The sports streamer continues to add to its schedule, further supporting an always-on sports schedule.

microsoftteams-image_8_

DAZN partners with UEFA and YouTube to grow women’s sport

The landmark announcement brings women’s soccer to viewers for free via YouTube for the first time.

agt-s16-23-featured-live

America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.

corus

Corus revenue up in Q3, with a slight year-to-date dip

The media company’s consolidated revenue was $403 million for the quarter, as TV ad revenue climbed 22% compared to last year’s pandemic-hit third quarter.

NHL-Canadiens-Tatar-skates-past-Lightning-Stamkos

Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

research

Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.