Television
W Network signs new sponsors for Christmas programming
Warner Music Canada, Simon & Schuster and Penguin Random House are among the partners.
Crave boosts its buy and leads AdEase TV ranking
Leon’s Furniture and McDonald’s also increased their spend compared to last week.
The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.
The Brick moves to the top, McDonald’s remains in second place: AdEase TV
In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Disney+ Canada hires new leadership amidst positive earnings
RJ Pauloski comes to Disney after previously being named the first CRO of Ideon Media.
CBC expands local coverage following CRTC’s order for Google to compensate newsrooms
The broadcaster is growing its staff of journalists in communities, as well as its podcasts and TV portfolio.
Leon’s Furniture leads TV ranking, with McDonald’s next in line
The retailer increased its buy from the previous week, according to AdEase.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.
Nearly four million Canadians tuned into CBC’s election coverage
On the digital side, the broadcaster registered three million combined visitors.
The Brick holds its spot as the most active advertiser on TV
According to AdEase, Subaru ranked second, followed by Leon’s Furniture.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
Pluto TV expands content deal with NBCUniversal
The partnership gives the streamer the ability to expand FAST content lineups in Canada and the U.K.
