Television

How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.

NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.

Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.

Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.

Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.

Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.

Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.

Television news: Uvagut TV launches across Canada
Meanwhile, Prime Monday Night hockey fills out its roster of analysts .

Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.