Television
Tim Hortons reduces spend but stays ahead: AdEase TV
Subaru secured the second spot among the most active advertisers.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.
Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.
Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Crave TV moves to the top spot on AdEse TV
With 2,028 combined occurrences, the streamer landed first in Montreal and second in Toronto.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Television news: Uvagut TV launches across Canada
Meanwhile, Prime Monday Night hockey fills out its roster of analysts .
Media news: Rev TV to start airing NASCAR in Canada
Meanwhile, Bell is bringing more live sports to Crave by bundling it with TSN.
The Brick remains at the top of the TV ad market
Over the past two weeks, the retailer has ranked as the most active advertiser in the AdEase rankings.
Media Moves: CBC expands local news coverage
In the meantime, Meta is cleaning the house by laying off low-performers.
Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
