Television

Copied from Playback - cbc -shutterstock-01

CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

ScottandDebenvironmentalportraitsVHREp2009-177

Lowe’s signs on to another HGTV show

The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.

tvshutterstock-623x350

CTV continues to dominate national viewership: Numeris

The channel’s medical dramas and police procedurals continue to resonate.

Screen Shot 2021-04-14 at 10.32.33 AM

Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

Screen Shot 2021-04-12 at 11.54.28 AM

How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

corus

Corus’ revenue inches back up to pre-pandemic levels

Continued ad-revenue recovery in TV is helping recovery, as are increases in its subscription business.

radio

Jim Pattison Broadcast Group rebrands as Pattison Media

The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.

gooddoctor

CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.

Don't get milked - Ratesdotca

Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

pexels-cottonbro-4009409

DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

Molson Canadian-Molson Canadian partners with Sportsnet to prese

Molson and Sportsnet to broadcast HNIC in seven languages

The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.

GRA_S17_KA_2000x1500_V2_LOGOONLY

Grey’s Anatomy regains its top TV spot: Numeris

Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.

Bell Media-Bell Media Unveils its Brand-New Online Viewing Desti

Bell’s French-language platform Noovo goes live

The new digital hub for French-language content is at the heart of the company’s expansion strategy.