Television
DQ’s Miracle Treat Day enlists NHLer and new media mix
For the annual children’s hospital fundraiser, Dentsu Canada implemented mass-reach channels with targeted digital engagement.
CRTC sets conditions for Rogers NBA TV deal
The commission requires Rogers to contribute $2.5M toward Canadian programming over a 7-year period.
Knix’s ‘You’re Good’ signals renewed U.S. expansion
The 360 campaign starring Kristen Bell coincides with the opening of the Canadian brand’s first store in NYC and in-person activations.
TVA Sports’ draws record ratings for National Bank Open
Nearly 1M viewers tuned in for the closing moments of the women’s final between Canada’s Victoria Mboko and Naomi Osaka.
Corus SVP of advertising Barb McKergow to step down
Christopher Mercer will take over as SVP of media sales and solutions on Sep. 3.
Blue Ant Media issues 1st earnings results since going public
The company reported a 7% increase in revenue in Q3, supported by growth in global advertising.
McDonald’s knocks TD off top spot: AdEase TV
Meanwhile, The Brick Warehouse jumps to 2nd place in the ranking for the week of August 4-10 with 2,161 occurrences.
Philadelphia shifts media strategy for ‘Irresistibly Fluffy’ campaign
In its biggest project since 2023, the brand aims to reposition its cream cheese as the ideal dip.
Netflix secures Canadian broadcast rights for FIFA Women’s World Cup 2027, 2031
The streamer is continuing to expand its live sports programming.
TD tops latest AdEase TV ranking
With 2,639 combined occurrences, the bank dominated the chart for the week of July 28 to August 3.
Crave subscriptions drive Bell Media Q2 revenue growth
While the media segment saw decreases in ad revenue, an increase in subscriptions and digital revenue more than offset that drop.
Hulu to replace Star tile on Disney+ in Canada
The company unveiled the shift during its Q3 earnings call.
Sony Pictures Entertainment Canada inks content deal with Tubi
The agreement adds more than 130 films and TV episodes to the FAST channel’s content library in Canada.
Bell Media introduces more flexible terms for advertisers
Effective immediately, the company is making commitment windows shorter across all platforms.
Aurbit makes TV, radio and OOH ads shoppable, trackable
AdEase’s new platform lets consumers buy what they see and hear, and allows brands to track the engagement.
