Television
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
Scotiabank Hockey Day will air in six languages for the first time
Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.
The Brick Warehouse boosts its TV spend: AdEase
Crave TV was the second most active advertiser during the first week of the year.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Rogers, Corus in dispute over channel packaging, realignment
Rogers has filed to appeal a decision from the CRTC to prevent it from moving Corus channels Home and Flavour.
Tim Hortons stays in first, followed by Crave
Audible and Coca-Cola also made AdEase TV’s top 5 for the week of Dec. 9 to 15.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Industry News: Samsung adds Letterman TV to its FAST roster
Plus, Hyundai is sponsoring NHL content on Prime and Buzzfeed sells studio behind its “Hot Ones” YouTube show.
Warner Bros. Discovery separating linear networks from streaming and studios
The announcement was well-received on Wall street, with WBD shares rising by 11%.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
