Television
Netflix finds a new VP of ad sales for Canada and U.S.
The new VP joins the company as it prepares to launch its ad tech platform in Canada.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
Uvagut TV wins mandatory distribution
The CRTC’s decision means that Uvagut TV will be carried on basic cable packages to 10 million cable subscribers across the country.
IAB Tech Lab seeks to set CTV ad standards
The new IAB initiative invites the industry to submit their most successful CTV ad formats for consideration.
Why OK Tire is betting big on TV for its latest campaign
The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”
Corus announces original programming for its new channels
Home Network and Flavour Network will replace WBD’s HGTV and Food Network brands.
Tim Hortons stays at the top of the AdEase TV ranking
The second most active advertiser from Oct. 14 to 20 was Crave TV.
Skip ditches the dishes
To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.
Bell Media rebrands Discovery and Investigation Discovery
The broadcaster has inked a deal with NBCUniversal Global TV Distribution for USA Network and Oxygen True Crime to replace the channels.
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
Bell Media extends Warner Bros. Discovery deal, settles dispute
The expanded deal includes a coproduction agreement to develop original Canadian content.
