Television

timeline7

Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.

InIceColdBloodWithIce-T-768x433

Blue Ant finds its place in streaming with FAST

Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.

Screen Shot 2021-04-30 at 3.24.58 PM

Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

audio headphones

Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

tele-quebec

Tele-Quebec turns to CBC to handle national sales

The national and provincial public broadcasters are teaming up to help compete for media dollars outside of Quebec.

Screen Shot 2021-04-30 at 3.01.46 PM

Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.

83oscarsbellmedia

Despite drop in viewers, Oscars take the top spot: Numeris

Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.

research (1)

Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

bellMediaOffice

Bell Media revenue dips 5% to $713M; Crave subs up to 2.9M

The streaming service had its best quarter since the final season of Game of Thrones was on air, adding 139,000 new subscribers in Q1.

Partnership

Bell Media partners with Xandr for self-serve DSP

The SAM DSP aims to create an easier buying process for both TV and digital.

The Rookie CTV

The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.

Copied from Playback - Image: Unsplash, streaming

MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

Quebecor-Jean-Fran-ois Pruneau appointed President and CEO of Vi

Videotron’s president and CEO steps down

Quebecor’s Pierre Karl Péladeau adds leadership for the telco to his remit, taking over from Jean-François Pruneau.

Photo officielle star academie

Star Academie reupped for another season

The return of the TVA reality series proves popular once again with its French-language audience.