Top Stories
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
Lindt launches first-ever Canadian AR game for Easter
The game acts as a launchpad for a host of new SKUs, as well as a place to engage with Canadians outside the store.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
