Top Stories
Are the NHL’s new brand opportunities enough of a ‘make good’?
Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.
Rogers Sports & Media enters OOH by acquiring Rouge Media Group
Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.
The buyer’s perspective on CBC’s branded content arm
Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
Can intentional investment help media (and do some good)?
Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.
Roundtable: Why race should be examined at every step of the way
Panelists in part two of our D&I series discuss why BIPOC should be considered in casting, planning and everything in between.
Roundtable: Why inclusion matters in marketing and media
Professionals from across disciplines discuss how inclusion, and a lack thereof, affects both day-to-day life in agencies and the work they put out.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
