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Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

leadership

How to best lead through times of crisis: survey

CMDC and Globe Media Group find the traits leaders are valuing most, as well as their outlooks for the months ahead.

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Podcasters and wireless carriers boost their buys: Media Monitors

Lotteries and QSRs topped the rankings Toronto, and online gaming made a move in Montreal.

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One year into the pandemic, what have we learned?

Lauren Richards begins her look at the best practices leaders have adopted to improve their work and support their people.

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The Trade Desk adds Prizm segmentation

The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.

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Over 40% of people working in media are rethinking jobs

The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.

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Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

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Google may not have totally derailed alternative targeting

Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.

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Torstar gets Wheels back on track

The relaunched auto section features coverage enthusiasts have come to expect, as well as lifestyle content that reflects changes in the marketplace.

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ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.

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How media buyers can combat misinformation

UM’s Erica Kokiw explains why supporting quality news publishers with media dollars is a sound strategy.

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

Top Chef Canada

Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

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Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.