How Rogers Media grew its audience in fall 2012
Network programming boss Malcolm Dunlop on how Citytv finished the season up 17% year-on-year in the 25 to 54 demo and with a 5.7% audience share in English TV.
2012 year in review: OMD
Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.
Skate Canada takes to the ice with new partners
The sports association has teamed with Canadian Tire, which will become the title sponsor of the national figure skating championships, as well as Mark’s and L’Equipeur.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Spotted! Air Canada Rouge gets its wings
The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.
Jolly St. MiC: GTAA spreads the holiday cheer
The transit authority has expanded its Twitter-based caroling to include international flights arriving and departing from Toronto’s Pearson International Airport.
Cirque du Soleil, Bell Media officially launch joint venture
The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.
Nielsen and Twitter partner
New social TV measurement service will go live around the start of the fall 2013 season.
Jolly St. MiC: Lego builds for the holidays
The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.
Shedoesthecity.com gets a makeover
The online lifestyle magazine, targeted at women aged 18 to 45, has a new look and editorial direction.
Spotted! Salvation Army targets students
The charity fills a vending machine with half-eaten, decaying food to show the lack of nutritional choices some face daily.
The Grid grows sales team
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.
Millennials seeking deeper brand engagement
Edelman’s latest study shows that the demo is looking for interactive experiences and direct communication with brands.
Flashpoint signs off with just over two million viewers
The CTV drama brought in record numbers for its series finale last Thursday.
Making money on mobile and digital: study
All publishers say they will be activating on mobile devices by 2014, according to the AAM’s third annual study on media innovation.
