The Big Bang Theory wins ratings battle: BBM
The half-hour comedy retained its #1 Thursday spot, with CTV Evening News topping the weekly averaged show list for Dec. 3 to Dec. 9.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
Careless Teens kicks off 2013 on MTV Canada
The specialty channel’s winter schedule includes rookie series Buckwild and Washington Heights.
Pattison Outdoor, QMI form content partnership
The media co is now the primary news provider for Pattison’s digital signage network.
Pizza Hut signs year-long deal with Sportsnet
Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.
TC Media promotes two
Lynn Chambers is VP of custom content, and Caroline Andrews is the new VP and group publisher of consumer solutions, following an internal reshuffling.
Sober Ride has holiday drinkers seeing double
The designated driver service has launched a cheeky in-bar campaign, featuring a poster of a realistic looking urinal, to deter drinkers from driving home drunk.
CTV gives Motive a Super Bowl push
The Bell Media channel is airing the first episode of the new Canadian series following the big game.
LCBO buys big: Media Monitors
The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.
St. Joseph Media, ChickAdvisor team up to boost ad offerings
The publisher’s VP of digital Ken Hunt tells MiC about the partnership, which will offer print and digital ad solutions to meet marketer demand.
ADCentricity goes local
The media seller has launched ADLocal, a new digital ad platform that offers new ad buy options for small businesses.
The Weather Network travels to Middle-earth
The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.
Novus Media adds a new media director
Cynthia Rubino joins the agency as director of media investment from Cossette.
Sears Canada spreads the greatness
The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.
Big Brother Canada opens its doors
Shaw Media VP Errol Da-Re tells MiC about the sponsorship opportunities that are still available, as the show rolls out its premiere date announcements.
