Ubisoft Quebec and Toys ‘R’ Us release new Facebook game
Game developer Ubisoft Quebec has partnered with Toys ‘R’ Us to launch Toys ‘R’ Us Towers, a new free-to-play toy store simulation game on Facebook.
HGTV programs more Property Virgins, Leave It To Bryan for winter
The Shaw Media specialty channel is also launching new seasons of Canada’s Handyman Challenge and Income Property.
Global takes The Morning Show national for winter 2013
Shaw Media also unveiled details of its upcoming Big Brother Canada, which will launch Feb. 27 and air three nights a week on Slice.
Citytv stays on laugh track for winter 2013
Canuck originals Seed and Package Deal to join the lineup, alongside new comedies 1600 Penn, The Goodwin Games and How To Live With Your Parents (for the Rest of Your Life).
Time spent online to reach TV levels by 2014: Study
The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.
Jolly St. MiC: Audi makes it snow
The car co is promoting its Quattro technology with an interactive snow globe in Toronto.
Samsung pumps up the music
The electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.
E! adds five for winter
New shows including The Next Big Thing, LOL Work, Chasing the Saturdays and Big Rich Atlanta are on the sked for the Bell Media channel.
Corus defends OWN Canada’s learning mandate
The Canadian licensee of the network debated with the CRTC what TV educational content looks like, and how it can be increased on the specialty network.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
Kraft partners with TSN and RDS
The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.
Jolly St. MiC: H&M gives gift of fashion
The Swedish clothing retailer has launched a multi-platform campaign that features a Twitter-based scavenger hunt.
Spotted! The Globe and Mail spreads the word on DNA
The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.
Food Network Canada serves up winter schedule
The network brings 15 returning and three new series to its schedule, including Sugar Dome, Jamie Oliver’s 15 Minute Meals and Gordon Ramsay’s Ultimate Cookery Course.
