Blue Ant acquires Cottage Life Media
The media co has purchased the lifestyle hub’s four consumer magazines, as well as its custom publications, books, social media apps and consumer shows.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
Dragons’ Den, Ford reveal game changer
Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.
Panasonic shows off latest cameras
The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.
AOL acquires Buysight
The deal allows AOL to better retarget ads through Buysight’s technology.
Bell slam dunks two new channels onto mobile
The telco has launched NBA TV Canada and NBA on TSN to offer basketball fans access to games and original programming.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
Preventable promotes holiday safety
The B.C.-based non-profit’s campaign includes messaging on snowboards and helmets, and aims to start a conversation about avoiding injuries.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
The Windsor Star redesigns online
The Postmedia site is the first of the brand’s dailies to roll out a new responsive design format.
Social advertising key to digital success
Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.
Pizza Hut bottles its scent
The Yum! Brands QSR is handing out 100 bottles of pizza perfume to its Facebook fans.
Advertisers must make jump to digital video
At the nextMedia conference, Carat and Aegis Media VP Katie Atkinson told the audience that premium content can exist outside of traditional broadcast.
Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
