Five things we learned from CRTC denying BCE’s Astral takeover
The CRTC in its decision Thursday said that it is serious about undue competition in Canadian media, and hasn’t changed it’s mind that OTT services are not a threat to the Canadian broadcast system.
COMB modernizes outdoor measurement
The industry organization will now include those who travel four or more days each week into Canada’s three major cities in the measurement of OOH campaigns.
The Hockey News launches the Women’s Issue
The TC Media-owned magazine has produced its first-ever female-centric issue with the goal to make it a regular piece of the brand.
‘Shocked’ Bell Canada slams CRTC rejection of Astral Media deal
The phone giant said it is appealing to the federal Cabinet to possibly overturn the regulatory denial of its $3.38 billion takeover bid.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
RBC steps up to the top: Media Monitors
The bank made its move to the #1 spot in both Toronto and Montreal for the week of Oct. 8 to 14.
Fall TV: Animal Practice cut from schedule
The NBC comedy, which aired on Global TV in Canada, is the second freshman show to go this season.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
CRTC denies Bell Canada takeover of Astral Media
It’s back to the drawing board for Astral Media as the industry’s largest independent player is denied a bid to be taken over by the Canadian phone giant.
W Network gets personal with Property Brothers BroCam
Capitalizing on the series’ strong social media following and viewership, the webisodes will feature the brothers between filming and behind the scenes.
MEC hires digital lead
Gian LaVecchia is joining the agency as managing partner, digital lead, and will be responsible for all of North America.
Zoom Media launches Zoom MedTV
The Canadian outdoor media company is installing screens in over 100 medical waiting rooms, allowing advertisers to run video spots and digital signage.
Grenfell Campus gets edgy new look
Memorial University is rebranding its Corner Brook campus with a new Instagram-inspired, OOH-heavy campaign.
Skype opens the door to mobile ads
Microsoft Advertising has launched new mobile banner ads that sit in the contacts page and in the conversation window on the social platform.
Mentos takes its roll to the streets
The candy co is asking Canadians to show their minty faces with a new OOH and digital campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
