Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
CBC and CTV play to draw with Big Bang Night and HNIC repeats
The Big Bang Night on CTV comedy block drew 1.24 million viewers on Saturday night, while the CBC drew a respectable 293,000 viewers to a repeat of a 1979 NHL playoff game.
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
Theatre de Quat’Sous promotes off the stage
The Montreal-based theatre aims to expand its audience with a new multi-platform campaign.
Canada’s older population leads Facebook activity: study
The report from comScore shows how over a third of Canadians aged 45-plus are users, and that the older demo is leading mobile growth on the site.
The Firkin rebrands
Aiming to reach more females and a younger audience, the group of pubs is promoting its redesigned locations with a transit campaign in Toronto.
OUTtv unveils three new shows for fall
The lineup includes DTLA, a gay drama about eight friends in Los Angeles that the Canadian specialty channel co-produces.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.
National Post merges sections
Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.
Recipe to Riches gears up for season two
Food Network Canada and Loblaw are promoting this week’s launch of the second season with a multi-platform campaign.
CRTC calls out OWN and G4techTV
The regulator said Friday that the Corus and Rogers Media specialty channels have not been in compliance with their broadcast licence mandates.
Laura gets competitive online
The woman’s clothing co is promoting the relaunch of its site with a digital and print campaign.
Certified General Accountants play with numbers
The organization is running TV ads, which speak about Steam Whistle and Rona’s sustainable efforts, during business and news programming.
Jeffrey Orridge named GM of Olympics for CBC
Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.
Score Media shareholders approve Rogers takeover
The shareholders voted today on the deal, which will see the sports media co acquired by Rogers once it goes through the Ontario Superior Court of Justice.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
