Big Bang Night in Canada: trademark infringement or publicity stunt?
The CBC and Bell Media fought a short-lived legal tussle over the words “in Canada” used to promote CTV’s two-hour The Big Bang Theory comedy block on Saturday nights, against Hockey Night in Canada on the pubcaster’s schedule.
Music makes BC Dairy cows happy
The non-profit is using Global TV BC and Slice.ca to target a new audience in its latest campaign that believes “Music Makes More Milk.”
Carat signs on with Movember
The Aegis agency is working with the cause, which is now supporting prostate cancer awareness and male mental health.
The Globe and Mail rolls out paywall plans
Called Globe Unlimited, the digital subscription service hits next week across the company’s digital properties.
The Big Bang Theory stays the course: BBM
The comedy show snagged the most viewers for the week, while CTV Evening News topped the weekly averaged show list.
Spotted! Tourism BC creates a ski scene
Winter arrived early in Toronto last weekend, with the tourism co setting up an installation that recreated a winter experience using snow, wind and the smell of the outdoors.
Pizza Hut goes to the dogs
The Yum! Brands chain is bringing Hot Dog Stuffed Crust Pizza to Canada with a TV-centric campaign.
GameTV relaunches, adds to top brass
The Insight Sports-owned channel is adding more games, movies and reality programming beginning this month.
GroupM names global CEO of trading
Johan Boserup has moved to the media company from Omnicom and will assume the position at the start of 2013.
Bell Bundle holds steady: Media Monitors
The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.
Simons goes West with interactive murals
The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.
Cadbury welcomes Canadians to Joyville
The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.
Fall TV: First cancellation
Made in Jersey is dropping off the Global Television schedule as of this Friday.
Showcase gets rose-y for Beauty and the Beast
The Shaw Media channel is promoting with a multi-platform campaign that includes rose petal-filled transit shelters.
Seevibes launches social media geo-targeting tool
The Montreal-based metrics firm says the feature of its new TV Dashboard precisely pinpoints social media location clusters of program audiences.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
