HGTV gives Mike Holmes a super campaign
The reality star’s new show Holmes Makes It Right is being promoted with a traditional and experiential campaign that positions him as a superhero.
Wendy’s plays with bacon, mushroom and cheese
The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.
ZenithOptimedia adds to analytics team
The agency has hired Xavier Lautour in the new role of head of analytics.
Exec-level changes at CBC and Rogers Media
Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.
TC Media launches Elle Man
The new male-targeted fashion and grooming issue is poly-bagged with Elle Canada and is targeted at men age 25 to 45.
Spotted! Tristan fashions a carousel show
The retailer has dressed up mannequins and is holding impromptu fashion shows in Montreal’s Trudeau airport to promote its line of business suits.
Wiser’s gets Spiced up
To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.
Tossing phones with Mobilicity
The telco has picked up the sport of mobile phone throwing and will be launching a championship event this weekend during a university football game in Toronto.
CTV orders Backpackers digital series
The standalone live-action series will be rolled out across a variety of Bell Media platforms aimed at a young adult demo.
Fountain Tire puts TV on the radio
The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.
The OOH Showdown crowns top campaigns
Mindshare and MediaCom came out with two wins each at the Ad Club event late last week.
The Big Bang Theory tops the charts: BBM
The comedy show grabbed over 4.2 million viewers for the week of Sept. 24 to 30, while CTV Evening News snagged the top spot on the weekly average show list.
Spotted! Hotels.com bounces on beds
People visiting Yonge-Dundas Square over Thanksgiving weekend were invited by the online hotel destination to have their photo taken on a giant branded bed.
BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
Future Shop celebrates 30 years
The company is launching an online game and weekend-long sale to celebrate its milestone anniversary.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
