W Network spotlights Undercover Boss Canada
The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.
Spotted! Holt Renfrew hits the road
The retailer is celebrating its 175th anniversary with a pop-up shop, which is hitting cities across Canada.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
The Big Bang Theory draws the most viewers: BBM
The comedy took the #1 spot on Thursday, with CTV Evening News topping the weekly averaged show list for Aug. 27 to Sept. 2, 2012.
Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
CRTC announces three-year plan
The regulator has unveiled a plan that includes tracking content creation, availability of service providers and consumer protection from telemarketing.
CBC to broadcast Pan Am Games
The deal includes TV, radio, online and mobile rights for the 2015 amateur sports event to be held in Toronto.
Canadian National Exhibition gets back on top: Media Monitors
The event took the top spot on the radio chart in Toronto, while Desjardins General Insurance came in at #1 in Montreal for the week of Aug. 27 to Sept. 2, 2012.
MEC names global director of integrated planning
The newly created position has been given to Pele Cortiza-Burgess, who will be based in the agency’s New York office.
Everything must go at Zellers
The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Mediabrands announces changes to Canadian team
Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.
Fall TV: The Morning Meeting with Malcolm Dunlop
The Rogers Media EVP talks about Citytv’s fall lineup, building the channel’s comedy stable and why he loves Ben and Kate.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
