Subway apartments and travelling libraries: MiC’s Global Tour
Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.
Panasonic raises the bar in Canada
The brand will use the “Raise the Bar” product tour as a platform for its 2012 London Summer Olympics sponsorship.
Amazing Race takes a hold of the top spot: BBM, April 9 to 15, 2012
The CTV show had the most viewers for a single show, while the NHL Playoffs snagged first position on the weekly averaged show list.
TV CEOs speak out
The TV Day panel agreed that TV is still a strong medium, and that reaching digital audiences and advertisers on emerging platforms needs new revenue models.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
Molson M paints with tweets
The beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.
Value Village sets a 5,000-pound goal
The thrift store chain and partner Astral RadioPlus is asking consumers to hand over their favourite items of clothing for its stores.
Reitmans helps deal with fashion nightmares
The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Coca-Cola inspires Canadians to give back
Working with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.
Arctic Air, Dragons’ Den, Doyle to return to CBC
The broadcaster looks beyond recent budget cuts, promising that the 2012-13 season will be successful.
Predicting the Cannes Lions winners
Lauren Richards, Taxi’s Steve Mykolyn and Juniper Park’s Alan Madill weigh in on Canada’s best work from the past year.
Spotted! McDonald’s Canada gets reflective
The QSR has launched a Vancouver billboard which is only visible at night.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
Score Media looks to be a heavy-hitter with app updates
Dale Fallon, VP digital products, says that the baseball-related updates, aimed at fans and fantasy-league managers, also create new revenue streams.
The Walrus Foundation gets a soapbox
The non-profit is looking for a presenting sponsor to power its new online forum, the Walrus Soapbox.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
