Spotted! Fido hits the road with some pups
The telco is taking its community investment partners on an interactive tour to 35 Canadian cities, starting with a stop in Toronto this morning.
CBC has its pulse on playoff promotion
The pubcaster has launched Hockey Night Playoff Pulse, a Pinterest page and a national ad campaign spanning print, TV and OOH.
The Toronto Blue Jays are ‘Ready’
The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Fashion Television suspends production
The show will continue to air in repeats on CTV and Fashion Television Channel.
MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets
Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.
Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.
Astral OOH launches new tool
The Visual Optimization tool allows clients to identify the impact of their ads within the first seconds of eye-contact.
2012 CMDC Conference gets major makeover
The event is getting a new location and format to match the ever-changing marketing world.
Pizza Delight disrupts at-home dining
The Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.
E! unveils launch date for new spring slate
Season seven of Keeping up with the Kardashians and the launch of Mrs. Eastwood & Company kick off in May.
CBC English services to cut 256 jobs
In the wake of federal government cuts, the CBC has cancelled Connect with Mark Kelley and Dispatches with Rick MacInnes-Rae.
Fox announces renewals
Where New Girl, Glee and Raising Hope fit on the Canadian sked.
Metro revamps and rolls out
The daily news publication has launched new mobile and desktop offerings to gear up for its biggest ad campaign ever.
Jays pitch in on advertising campaign with t.o.night
The nightly newspaper handed control of its editorial content to three Toronto Blue Jays pitchers to promote the team’s home opener.
Dissecting ‘Reasons Mommy Drinks’
Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.
