Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
Report: Canadian cord-cutting on the rise
A new survey indicates more Canadian homes are bypassing cable or satellite TV to view their favorite shows online or over-the-air.
Boston Pizza goes boneless for the playoffs
The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
The Big Bang Theory is back on top: BBM, March 26 to April 1, 2012
The comedy landed in the #1 spot, with the CTV Evening News bringing in the most viewers for the weekly averaged show list.
Internet ad spend hit $85 billion globally in 2011: GroupM
Facebook was the top publisher for the year in Canada, according to the yearly report.
IAB Canada launches Western Regional Council
The new council will be led by Trevor Carr, CEO of Noise Digital, and will focus on increasing awareness of digital in western provinces.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
Purina Cat Chow shows its ‘Cattitude’
The brand is refocusing its message with the launch of a new multi-platform campaign.
CBS Outdoor is beaming in Calgary
The media co is promoting the province’s Comic and Entertainment Expo with transit shelter boards that use augmented reality.
Real Housewives of Vancouver launches big on Slice
The first Canadian edition of the Real Housewives series nabs the channel’s biggest premiere numbers to date.
Industry reacts swiftly to CBC plans for job and programming cuts
Astral Media: “CBC has to decide if it wants to continue being funded by Canadians and fulfill its mandate or if it wants to operate commercial radio stations.”
TV to take brunt of painful CBC cuts
“It’s been a tough day for the broadcaster and an interesting challenge,” CBC/Radio-Canada president and CEO Hubert Lacroix told the media.
Canadian agencies bring home Internationalist Awards
All the Canadian projects nominated at the awards brought home a prize at last night’s event.
Bell Media and Ford Canada team up for new web series
Intersections launches to promote the Ford Focus and highlight Canadian artists.
Canadian conventional TV ad revenue stays flat in 2011
Cuts in operating expenses resulted in a jump in profits of 1,300%, according to the CRTC.
