Maxus adds a global talent director
Madhvi Pahwa has been appointed to the new role, and will be based out of India.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
Partners for Mental Health wants to know your mood
The not-for-profit organization is launching with a “Not Myself Today” campaign, which includes an online map showing moods across the country.
Amazing Race takes another win: BBM, March 19 to 25, 2012
The adventure reality show was #1 for the week, while CTV Evening News sat on top of the weekly averaged shows.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
PFLAG tells its stories on radio
The non-profit is using Shazam (an app used to identify music) to engage with radio listeners in the same way it has done with QR codes.
Spotted! The City of Vancouver marks out a warning
To reduce risky behaviour on its streets, the city launched a campaign reaching out to pedestrians, cyclists and drivers.
Beauty Supply Outlet taps Tag
The media co will handle strategy, planning and purchasing for the Regis Corporation brand.
NABS parties with the sinfully good
The National Advertising Benevolent Society’s 2012 “Vices and Virtues” gala has nine sponsorship opportunities available.
Ottawa imposes escalating cuts on CBC
The federal government announced escalating cuts and called for program and funding changes from Heritage Canada.
Republik wins Campagna Motors account
The Montreal shop takes over all aspects of communications and creative for the motorcycle co.
Winnipeg reads the most newspapers: NADbank
The Toronto Star remains the most-read newspaper in the country, according to the report.
Print readership stays the course: PMB
Reader’s Digest remains the most-read English title, with Qu-est-ce qui mijote as the most popular French magazine.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
