First book from a media agency now a bestseller
Developed by PHD, in partnership with Quebec’s TVA publications and Dove, de femme a femme is flying off bookshelves.
Mango Moose takes Wrigley to cleaners
Strategizing that dry cleaners are a good venue for reaching a desirable demographic, the venerable gumco is attaching samples to newly cleaned duds in Vancouver and Toronto.
Grey Cup tops the chart
BBM/Nielsen Top 30 – Nov. 19-25
Last year, CBC’s Grey Cup broadcast couldn’t take the top spot on the national chart against CSI. This year, the Cup came out on top.
Olive Network doubles for second time
Already one of Canada’s largest online ad networks, the company has announced 17 new hires.
Quebecor Media unveils Canoe.TV
The plan is to morph the company’s varied media assets into one multiplatform, multimedia webcaster that will share online ad revenue with content partners.
Next Top Ad Exec competition: ‘No pitch? Don’t bitch!’
The second annual bout has launched with YouTube support, inspirational creative and a pair of powerful prizes from Mitsubishi.
Loto-Québec campaign a dead ringer for talk radio
The radio spots may be ads, but they sound exactly like typical call-in folks pouring their hearts out.
Zoom Media expands in Quebec City
The indoor OOH network now has 26,500 billboards in 30 markets across Canada.
CTV airing specials, ‘mobathon’ in December
The Shrek gang celebrates Christmas, plus there’s a Spice Girls doc, a new Oprah special and the final nine eps of The Sopranos.
U of M using student blogs as recruitment tool
Leveraging the youth-friendly medium, current students and alumni are sharing their views about the campus with prospects.
Zig bows ‘surprising’ holiday campaign for Ikea
You shouldn’t guess what’s inside a package by just looking at it. That’s the theme of a new integrated effort designed to change consumer assumptions about the retail chain.
Fashion site targets women with interactive content
LiveDress.com aims to get women voting, rating celeb outfits and interacting with slide shows.
Popular MTV reality dating series gets its own ‘after show’
MTV fans will be getting The Hangover ‘after show’ – a Christmas Day special episode of A Shot at Love with Tila Tequila – plus a New Year’s Day full-season marathon and season finale.
The Brick back among top radio advertisers: Media Monitors – Nov. 19-25, 2007
The home furnishings retail chain showed up on the chart for the first time this year, at #6.
Strike could put media plans in jeopardy
Media strategists tell MiC that replacing prime-time programming with reruns, movies and reality just isn’t good enough for buyers who’ve paid for specific audiences.
