Epson bows personality-driven approach to consumer ed
To help consumers identify their ‘printing personas,’ the company’s AOR coined the term ‘Epsonality’ for a new campaign and interactive quiz.
Air Miles puts consumer stories to a vote
To celebrate its 15th anniversary, the rewards marketer collected more than 10,000 CGC stories, and is inviting consumers to choose the best of the best.
English services integrated at CBC
The net’s English-language services are being integrated into the bailiwick of Richard Stursberg.
OLG revving up excitement on video boards
Ontario’s lotto corp has chosen OBN’s giant screens to display continuously updated news about jackpots and draw deadlines.
Peace gets on The Score
The indie mag is alive and kicking with first-time plans to put a spot on TV.
CTV picks up October Road
The second season of the ABC series arrived unexpectedly last night before settling into the 9 pm Mondays simulcast slot, stepping in for Dancing with the Stars.
Myers named Starcom’s EVP/MD
The media expert is leaving OMD to work closely with Lauren Richards to strengthen the agency’s capabilities.
Aegis Media buying Mindblossom
The acquisition of the digital shop is part of the agency’s ongoing expansion.
Top Lotus Award goes to TBWA’s work for Vancity
Celebrating creative excellence in BC since 1989, this year’s ceremony saw scores of honours handed out in Vancouver yesterday.
Molson using Facebook to engage Canadian students
The Henderson Bas initiative is urging students to prove their party-animal worthiness and claim the title of #1 Party School in Canada.
Sassy website for city gals gears up for launch
SheDoestheCity.com already has a following, and the official launch is weeks away.
Home Depot beats out Sears as top radio advertiser: Media Monitors – Nov. 12-18, 2007
Sears was toppled from its five-week run at the top of the chart, dropping to #2, behind the Home Depot.
Mitsubishi, agencies calls for ‘aggressive media partner’
The automaker’s got big plans for its 2008 strategy, and it wants potential media partners to come forward with ideas for innovative executions and plans that will work.
Cinema screens not just for movies anymore
At least not at Cineplex. It’s expanding both its alternative programming – with the National Ballet of Canada’s The Nutcracker and The Beatles’ Help! – and partnership opps for marketers.
CBC unveils aggressive winter sked
The Ceeb’s winter sked reworks Mondays with new reality shows and The Border, while jPod and French remake Sophie land on Tuesdays and Wednesdays.
