Analysis: When it comes to momentum, Global’s got it
Amid the net’s recent war of words with rival CTV lurk some interesting facts.
Holiday shopping looks robust in Canada
‘Need-based shoppers’ plan to spend $1,413 each this time around, according to the ICSC.
MIPCOM conferences now downloadable
This is probably the next best thing to having been in Cannes this year.
KFC bows new menu item with contest on the side
Y&R’s promotion of KFC’s new chicken bowl includes a Facebook posting and a challenge to correctly assemble the layered dish online.
Grey’s amusing diabetes campaign aimed at youth
Offbeat speed dating vignettes, online and on YouTube, are meant to dispel the misconception that only older people need to ward off the disease.
Marvel names Segal new Canadian partner
The comic book publisher has more than 5,000 high-profile characters from the past six decades.
CanWest expands community publishing portfolio
Now in the communications giant’s stable are three publication groups in southwestern Ontario.
Rogers buys OLN
A pending deal for the sporty outdoor channel was unveiled just as time ran out on a separate would-be deal for The Score.
ADCC Directions Awards handed out
Taxi and Lowe Roche won gold for Interactive Media, Lowe Roche took Multiple Media gold, and the Innovative category top prize went to O&M’s ‘Evolution.’
Rogers first to try Corus’s flexible TV ad platform
New to Canada, the system lets clients update their ad creative and send it directly for broadcast on the TV Listings Channel.
Reversa seduces top honours at CMA Awards gala
Taxi Montreal’s brilliant work for the brand won both Best of the Best and Gold in its New Media category.
Sesame names The Licensing Shop new Canadian agent
The Toronto-based agency will begin managing Sesame Workshop’s licensing business in Canada in January.
CFL edges onto the chart
BBM/Nielsen Top 30 – Nov. 5-11
The Grey Cup is coming! The Grey Cup is coming! And the semi-finals have crept into the Top 30.
YTV skeds Christmas-themed classics for December
Favourite characters from Charlie Brown, the Flintstones and Garfield will celebrate the holidays from Dec. 1 on.
Super Channel signs content deal with IMG
Canada’s only national pay-TV network will air the media giant’s panoply of sports, comedies, dramas and factual entertainment, plus Gamer.tv.
