News

New ad tool makes its debut

Belo Interactive, the Dallas-based Internet subsidiary of Belo Corp., has launched AdCenter, a self-service advertising tool for businesses promoting products and services online. Available on Belo’s 24 local websites and powered by Amazing Media’s AdVariant product, advertisers can use the service to create rich-media display ads and geographically target their campaigns at Belo Interactive’s websites.

News

CBC’s comedic swipe at the U.S. presidential election has ad opps

In anticipation of the U.S. Presidential Election, CBC presents Just for Laughs Votes – Laughing at American Politics on Friday, October 29th at 9 p.m. Ian Hanomansing, host of CBC News: Canada Now, presides over the comical and scathing look at what makes the political landscape south of the border so funny. Comedians such as Jon Stewart, Bill Maher, Rick Mercer and Rich Little skewer the election, the candidates, the war, past presidents and even the not-so-funny topic of terrorism.
Brand-sell opportunities and billboards remain in this one-of-a-kind comedy special.

News

CTV and The Comedy Network team up to deliver live U.S. election results on The Daily Show

Live from The Daily Show‘s news centre in New York, host Jon Stewart will helm Election Night 2004: Prelude to a Recount in an expanded one-hour primetime special that will be simulcast live across the country on The Comedy Network and CTV on Tuesday, November 2 at 10 p.m. In addition to its live broadcast, the special will immediately repeat at 11 p.m. on The Comedy Network.

News

New paranormal investigative series debuts on Space

The new weekly, hour-long series, Proof Positive, which examines the paranormal and explores other unexplained mysteries through interviews and documentary footage, will air on Space every Wednesday at 10 p.m. beginning November 3.
http://www.spacecast.com/shows/firstRun/proof_positive.asp

News

How to Monsterize Everything series hits Discovery Channel

The motto of building it bigger, better and bolder all comes together in this two-hour special How to Monsterize Everything set to premiere on Sunday, November 7 at 8 p.m. on Discovery Channel.
Featuring the three hosts from Monster Garage, Monster House and BIG! the team hits unsuspecting homeowners in their search for everyday things that inspire some creative reinvention – and the trio only have five days to monsterize everything.
http://dsc.discovery.com/schedule/episode.jsp?episode=0&cpi=24780&gid=0&channel=DSC

News

Wayne Newton leads the search for Las Vegas’ next big star in new reality series

Wayne Newton hits the road in a nationwide search for the next Las Vegas superstar in a new 10-part E! reality drama, The Entertainer. The new E! series follows ten performers (everything from vocalists to illusionists) as they go through various tasks and performance challenges in a weekly elimination. The last one standing earns a spot as a feature performer in Wayne Newton’s Las Vegas show.
The series is set to make its debut January 2005.

News

The Swan returns to CH for a second season

The Swan, which follows 18 women who take part in a physical, mental and emotional transformation and ultimately compete in a beauty pageant, will return with a two-hour premiere Monday, October 25 on CH Hamilton, CH Vancouver Island and CH Montreal at 8 p.m.
http://www.fox.com/swan/home.htm

News

Correction

In MIC’s October 14th news brief (Mediaedge:cia wins Paramount media biz but things are staying put in Canada) it was said the Toronto-based MBS/The Media Company would keep the Paramount account (in Canada), when in fact the planning and buying for the Paramount Home Entertainment business moves to Mediaedge:cia and the theatrical business will stay with Toronto-based MBS in Canada.
And in the programming brief (VisionTV’s new drama explores the secret lives of hairstylists) it was reported that Kink in My Hair would be airing on November 3 at 10 p.m., when it will be airing on November 23 at 10 p.m.

News

People — Passages, Moves & News

CFRB 1010 talk radio host Bill Carroll will be joining the Global News team taking over as host for Focus Ontario. Carroll makes his debut on the provincial political show on October 23.

News

Events

Print media professional can gather to discuss competitive advantage at the Audit Burea of Circulations’ (ABC) 90th Conference and Annual Meeting on November 10 – 12. The Fairmont Royal York Hotel, Toronto
http://www.accessabc.com/annlconf.html

News

BBM’s fall RTS survey paints a Canada with questionable morals and body piercings

The fall release of the BBM Canada RTS (return-to-sample) survey shows that although we’re a tech-savvy country, marriages and education could be suffering because of it.
The latest report shows a 17% increase in the number of married adults involved in Internet dating. Teens and young Canadians are using Internet chat rooms, downloading MP3 music files, and getting body piercings, but some are also needing to brush up their grades at private learning centres.

News

25% of Canadian households expected to own an HDTV set by end of 2005

Most Canadians are familiar with HDTV but household penetration of this technology is relatively non-existent. Recent research from Toronto-based Solutions Research Group found that 80% of Canadians are aware of HDTV, 66% have watched an HDTV set in an electronics store, 52% are interested in buying one – but only 2% of households actually own an HDTV set.

News

Commercial avoidance rampant amongst U.S. TV viewers

Digital Video Recorders are only part of the commercial avoidance problem: the majority of viewers are skipping ads whether the programming is recorded or live, and women are the biggest culprits.

News

Canadian Blood Services and Universal Studios Canada join forces to promote and donate

Canadian Blood Services (CBS) and Universal Studios Home Video Canada have teamed up for a unique promotion to educate the tweens about donating blood – using the action/adventure vampire movie popular with younger audiences – Van Helsing.
Created by Toronto-based Thornley Fallis Communications, Universal will be inserting a customized ad on donating blood in 500,000 DVD and VHS copies of Van Helsing when it goes on sale October 19. In conjunction with the movie’s release, CBS will launch a two-week Van Helsing blood drive at eight permanent locations in Edmonton, Calgary, Toronto, Mississauga and Halifax – along with a contest to win one of 20 Van Helsing DVDs at each location.
http://www.bloodservices.ca/

News

U.S. Paramount media biz move shakes things up in Canada

In the U.S., Paramount Pictures recently awarded its $480 million (USD) theatrical and home video media planning and buying assignments to WPP Group’s Mediaedge:cia. In Canada, the theatrical business will stay put with Toronto-based MBS, but the planning and buying for the Paramount Home Entertainment business moves to Mediaedge:cia Canada.