How Rogers Sports & Media is growing its slate without losing its edge

More originals, more platforms, same promise: content Canadians connect with.

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How Meta’s new policy will impact retail media networks

Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Reddit takes aim at e-commerce with enhanced ad tools

The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.

SVP Alan Dark exits Rogers Sports & Media

He joined the company as VP of national sales in 2014.

McDonald’s roars back to top, Crave TV sees huge surge: AdEase Radio

The streaming service doubles ad occurrences, rounding out top five for the week of May 19 to 25.

U.S. opens investigation into X’s lawsuit over ad boycott

Elon Musk is accusing brands such as Nestlé, Pinterest, Twitch and Shell of violating antitrust laws.

Discover Halifax’s audio campaign targets stressed out urban professionals

‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.

Industry News: Postmedia Studios bringing Veeps All Access to Canada

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

Vividata breaks down ad influence across media platforms

Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

QSRs dominate TV ad landscape, led by Tim Hortons: AdEase

Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.

Kinetiq and NLogic partner to magnify TV ad insights

The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.

Lesley Conway named head of Walmart Connect

The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.

TVA announces more job cuts

The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.

Moisson Montréal ventures into media buying for first time

The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.

Bahama Mama streetcar wraps target routes passing LCBO stores

Media partner Hatch64 also leveraged Meta and digital OOH channels.

Google introduces new AI-powered solutions for ads and commerce

The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.