Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
Cannes Lions 2025: Canadian agencies take home four Lions in Media
Wednesday’s batch of 1st and 2nd runner-ups included a mix of Media, Direct, Social & Creators and PR work from Canada.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
McDonald’s maintains top spot: AdEase Radio
QSRs dominated the radio ads ranking for the week of June 9 to15.
Spotted! An AI-created mascot and short film mark Picton’s 20 years in business
In a new ad campaign for the investment firm, the bear is meant to symbolize strength and resilience.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
Who will be Media Leader of the Year in 2025?
Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.
Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
