Princess Margaret Cancer Foundation reaches for broader audience

As the disease strikes more Millennials, the campaign is trying to reach a younger audience.

RBC diversifies its media plan to engage with young Canadians

The brand increases its investment in social media to promote its RBC Training Ground talent identification program.

Pandora consolidates its global media account with Dentsu

The companies first began their relationship in 2016.

YouTube brings its creator takeover ad unit to Canada

Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.

Meta’s revenues increased by 22% in 2024

Digital advertising accounted for most of the company’s revenue, according to its latest earnings report.

Flip is gaining in popularity as TikTok’s future remains hazy

Chinese app RedNote is seeing its numbers grow exponentially, too.

Field Roast squashing the beef on Spotify

The campaign will also reward people who tag the brand whenever they see beefs popping up.

Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf

The pop-up will be around until Jan. 31

Tim Hortons boosts TV presence and takes top spot in AdEase

The most active groups were QSRs, furniture storres, and TV and streaming services.

Meta is testing ads on Threads

Image-based ads will appear in the platform’s home feed for a small percentage of people.

Behind the Buy: Activia’s healthy gut challenge gets a digital boost

The media plan includes a particular focus on women who use Pinterest.

Spence Diamonds ups radio spend while Subway pulls back

Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.

Native Touch acquires Pharmacy Media Network

With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.

Hellmann’s taps into social media recipe trend

The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.

Miller Lite uses billboards to chirp losing fantasy footballers

Friends nominated the losers of their fantasy league for placement on billboards across Canada.