Numeris expands VAM nationally
The cross-platform video audience measurement solution captures linear and digital content via a single-source panel.
TheScore’s losses offset new business highs in Q1
Record revenue from ads and gambling weren’t enough to make up for the costs of expansion and unsettled bets.
Ad revenue ‘two to three’ years from recovery, CBC tells CRTC
As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
Postmedia ad declines push revenue down 25.4% in Q1
The company has been working to grow relationships with small businesses to offset continuing drops from other advertisers.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
Trampoline adds head of media to leadership team
Raz Luca’s promotion to VP of media reflects the increasing importance of the practice at the full-service agency.
World Juniors go for gold with TV ratings: Numeris
The hockey tournament pulled in the most viewers across English Canada, while a SRC New Year’s special topped the charts in Quebec.
CES 2021: Invisible ads give way to ‘first party technology’
Sarah Ivey explains why the new normal has also accelerated the need for brands to create new points for connection and learning.
Corus revenue down in Q1, but advertising rebound continues
The media company also said it now has 400,000 paying subscribers across digital offerings.
How Canadian Tire is keeping its NHL presence felt
The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.
CBC outlines ‘balancing act’ of linear and digital to CRTC
The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.
Auto dealers cede top spot in Toronto: Media Monitors
Public service and government ads retake their leads amid renewed and intensified lockdown measures.
Is 2021 the year digital media audits will get serious?
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.
The consumer shifts media needs to think about: column
Mindshare CEO Devon MacDonald on why 2020′s experience shifts will ripple into this year.
