Netflix finds a new VP of ad sales for Canada and U.S.
The new VP joins the company as it prepares to launch its ad tech platform in Canada.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
Haligonia and Narcity Media Group form strategic sales partnership
The collaboration gives Narcity Media a bigger presence in Atlantic Canada to engage with hard-to-reach millennials and Gen Z.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.