Sports Moves: NBA Canada signs first deal with a digital pharmacy
Plus, Pizzaville becomes official pizza partner of the GTHL.
Bell Media, Radio-Canada launch streaming bundle
The move marks the latest streaming package for Crave in 2025.
Radio ratings: Fall PPM numbers are in
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets.
WPP Media integrates Pinterest Trends directly into planning
The integration allows users to view and incorporate consumer trends within their existing workflows.
Year in Review: Cossette’s Marc-Antoine Grenier and Andrew Butts
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2025.
McDonald’s in first, Amazon rises: AdEase TV
Department stores overtake furniture category in the ranking for the week of December 1 to 7.
Hyperconnectivity is exhausting young Canadians: survey
The latest poll from Leger finds generations Z and Alpha feel bound to their smartphones.
Matt & Steve’s named official Caesar of the Toronto Maple Leafs
The RTD cocktail brand will have in-arena visibility as well as co-branded elements in POS displays.
MRM Canada named digital AOR for GM
The agency’s new mandate includes full ownership of the Chevrolet, Buick, GMC and Cadillac brand websites.
Spotted! TD turns employee ideas into interactive display
The bank says it’s the first activation focused on showcasing the mindset behind its innovation efforts.
Media in Canada’s gift guide for 2025, Part 2
More of our staff picks for holiday gift-giving.
OOH drives sales in bricks-and-mortar holiday shopping
Data finds in-store and place-based ads throughout the customer journey can drive measurable results.
Industry News: CKOC to carry CHCH 6 p.m. newscast weekdays
Plus, media push drives record-setting Giving Tuesday for SickKids Foundation.
Grocery and jewelry overtake QSRs on radio: AdEase
Spence Diamonds was the most active advertiser for the week of December 1 to 7.
Paramount launches hostile takeover bid for WBD with $108B offer
Paramount touted its proposal as a ‘superior alternative’ to the Netflix deal announced Friday.
