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People Moves: Bell makes another round of layoffs
Plus, Lynn Chambers joins Twenty-Two Media and Pratico Media adds to its strategy team.
Michael Hill Jeweller turns to TV to drive new brand-driven strategy
The local buy for company’s holiday campaign is meant to provide mass reach for a more emotive, less transactional approach.
Canadian Tire expands its work with Corus for the holidays
On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.
Coty first beauty company to use new Pinterest ad option
Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.
ICYMI: Quebecor taps Optable for privacy-safe ad options
Plus, Ideon to rep ad sales for Tribute Entertainment and The Toronto Star gets a redesign.
Why agencies shouldn’t sweat Meta’s ad targeting changes
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
Horizon to open up shop in Edmonton
The agency heads west in response to a new client win, but also what it sees as “a blank canvas” opportunity for growth.
The Good Doctor stays on top: Numeris
CTV’s medical drama managed to hold on to its spot, despite Global’s top shows continuing to perform well.
Joe Natale out as Rogers CEO
Tony Staffieri takes over leadership ahead of a CRTC hearing regarding the Shaw takeover.
2021 Media Innovation Awards shortlist revealed
This year’s MIAs winners will be revealed during a virtual show on December 4.
Sleep Country and Well.ca partner on content push
The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.
UM Canada continues to shoot up RECMA’s global rankings
The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.
Snap rolls out single-source, multi-format buying
The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.
A host of brands kick up their radio buys: Media Monitors
The Toronto and Montreal markets had advertisers from across categories increase their play counts.
Why influencer marketing is a fit with boomers’ online habits
Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.
