Netflix finds a new VP of ad sales for Canada and U.S.

The new VP joins the company as it prepares to launch its ad tech platform in Canada.

Snapchat posts revenue jump, thanks to audience tracking tool

The total number of advertisers doubled, with active users also increasing for the quarter.

Amazon brings AI shopping assistant Rufus to Canada

The e-commerce giant launches the tool as other tech companies revamp their own chatbots.

The Brick dominates the TV market, followed by Tim Hortons

The retailer increased its spend compared to the previous TV buying week, according to AdEase.

The Weather Network sees 94% traffic bump

The channel experienced the increase in audience numbers over the last year, according to Numeris.

CRTC issues first decision under the Online News Act

The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations

Media Moves: Vendo expands west, while Giphy joins TikTok

By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.

Why Simply Spiked is betting on Tinder for the first time

The Molson Coors brand is launching a new social-led campaign to promote its first LTO.

Toyota ups radio spend, Desjardins Group pulls back

Government of Quebec was the third most active advertiser from Oct. 21 to 27.

Hockey Moves: Carlsberg, Gatorade and Hellmann’s

The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.

Canadian gov’t is investing millions into minority media

The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.

Haligonia and Narcity Media Group form strategic sales partnership

The collaboration gives Narcity Media a bigger presence in Atlantic Canada to engage with hard-to-reach millennials and Gen Z.

WestJet makes biggest media spend in years

The latest integrated campaign introduces a new brand platform and identity for the airline.

Media News: Wealthsimple launches lifestyle rewards program

Meanwhile Snapchat unveils upgrades to its UX features.

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.