
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.

RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.

Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.

Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.

Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31

Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.

Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.

Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.