The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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Canada to recoup its 2020 ad spend decline, and then some: report

A GroupM report projects TV, OOH and digital will experience the most significant growth.

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Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Reprise Commerce makes hires to better integrate media and sales

Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

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Where do radio stations stand?

David Bray decodes the latest PPM radio ratings from Numeris.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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Captivate helps advertisers hit the slopes

In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.

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Season finales fill the TV rankings: Numeris

Ahead of its own season-ending episode, The Good Doctor retains its top spot.

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Tug adds head of biddable media to leadership team

Schekina Israel has been hired to lead a growing team and add to its data expertise.

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Upfronts ’21: Corus taps tried and true content

The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.

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Big changes at Vision7 as Sheri Metcalfe steps down

Brooke Leland will step into a co-leadership role at Jungle as its co-founder pursues new opportunities.

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.