Torstar hires new head of digital ad products
Chris Patheiger will lead development as the publisher continues to invest in data and performance.
People Moves: Stingray adds new strategy exec to research arm
Plus, Rogers makes Staffieri’s CEO role permanent and CTV picks a new leader for its news division.
Connected TVs are leaping ahead in household penetration
MTM’s latest analysis also shows use goes way up for families with children.
Karine Courtemanche named chair of CMDC
The CEO of PHD and Touche! begins a two-year term effective immediately.
Corus continues to grow ad revenue in Q1
The company attributed growth to the strength of its fall TV schedule and momentum behind StackTV.
Thinktv’s Kathy Gardner announces her retirement
The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.
Cossette Media names a pair of new VPs
Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.
Cogeco debuts live ad reads on Montreal radio stations
The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.
PHD and Sid Lee Media win Grand Prix at WARC Awards for Media
Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.
Radio-Canada pulls in major numbers on New Year’s Eve: Numeris
Bye-bye was once again a ratings smash, lifting the viewership for the broadcaster’s other shows.
Salah Bachir leaves Cineplex Media
The long-time leader of the theatre chain’s media arm is focusing on other endeavors.
Astral Media co-founder Ian Greenberg passes away
Greenberg was the company’s CEO when it was acquired by Bell, with which he served as a director until his death.
Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.
Governments keep up their radio buys: Media Monitors
Meanwhile, Peloton and Kijiji mainted their post-holiday buys in Toronto.
How connected TV will co-exist with traditional buying in 2022
MiQ’s managing director uses the company’s latest research to dive into trends in programmatic buying for the year ahead.
