CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
CES perspectives: Horizon Media
VP of digital marketing and transformation Pedro Rodriguez says there’s still plenty for brands to check out at CES, but it’s all about tempering expectations.
TeamSnap assigns Gatorade to its new ad unit
Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.
Former Vice exec Shawn Phelan joins Ideon Media
A veteran of branded content programs, Phelan will help scale Ideon’s business long term as VP of brand partnerships.
Twitter puts trending brands in the Spotlight
A new feature will put brands in a position where users spend 26% more time looking.
Molson aims to engage fans with extended NHL partnership
A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.
Yes, the new decade is uncertain. Here’s why I’m excited
CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.
Spotted! Warner Bros and Innocence Canada send a message
To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.
Growing TV ad revenue offsets radio declines at Corus
Television revenue hit $430 million for the first quarter of 2020, while merchandising and distribution revenue was also on the rise.
ICYMI: VMC Media goes big in Texas; Hasbro, eOne deal closes
Plus, Anna Maria Tremonti returns to the mic and City Parent mag finds a new home with Media Classified.
Postmedia’s revenue drops continue into Q1
Despite continued growth in digital, the company’s overall revenue has decreased another 8.5%.
Media Central makes its second big acquisition with Georgia Straight
Purchased for $1.25 million, the independent alternative weekly joins a portfolio that includes Now Magazine and CannCentral.
Spotted! Mucinex mucks about in Toronto
The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.
Jay and Dan get a McMakeover (and new sponsor)
McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.
