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Clorox signs sponsorship promoting the NHL’s ‘new normal’

In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.

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District M rebrands as Sharethrough

The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.

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Indie Capital launches BIPOC Media Growth Program

Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.

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Bell ups F1 connection

Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.

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How do you feel about the industry’s D&I efforts?

Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.

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People Moves: Vassiliev returns to Bell

Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Blue Ant finds its place in streaming with FAST

Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.

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Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

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Behind the buy: ACE Bakery reinvests in its brand

Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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The next steps for BlueFocus International

CEO Brett Marchand has plans to build a centralized data team and expand its offerings in Europe, Asia and the U.S.