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Dentsu X’s Genevieve Guay named president of Dentsu Quebec

The media agency boss takes on a bigger role in an agency network in flux, plus a Stingray partnership.

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The Good Doctor debuts atop the rankings: Numeris

CTV’s medical drama returns to steal the spotlight from The Masked Singer.

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Desjardins expands its content play with Immigrer

The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.

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Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

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Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

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Finance holds on to Toronto radio: Media Monitors

The Quebec government continues to lead in Montreal’s radio advertising.

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ChizComm Beacon Media to be acquired by Genius Brands

The media agency and its parent company will work as independent divisions of the children’s media company.

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TSN launches Grey Cup Week online

A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.

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TVA expands and rebrands its VOD services

The Quebecor-owned broadcaster makes more broadcast and specialty content available through the new ad-supported TVA+.

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Cineplex revenue down 85% in Q3

Revenue fell to $61 million in Q3, compared with $418.4 million a year ago, but a backlog of tentpole features and the potential of a vaccine is cause for optimism, said CEO Ellis Jacob.

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Has Netflix plateaued in Canada?

The SVOD giant has a lot of room for growth right now, just not in North America.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

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Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

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2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.