ales-nesetril-Im7lZjxeLhg-unsplash

Tech in 2020: The long game of voice, the ad trade-off and more

A new global study by MIQ gives a quick peek into the distant and not-so-distant future, and what consumers want out of their tech.

CraveTV1

Crave taps the French market by going bilingual

More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.

Jennifer Hollett

Reach, revenue and impact: Jennifer Hollett’s goals for The Walrus

The former head of news and government at Twitter Canada, Jennifer Hollett assumes the role from Shelley Ambrose, effective June 1.

Brendan Outfront

Outfront bolsters leadership team amidst digital expansion

Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.

WhatsApp-Status-feature

What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

nikhil-mitra-Z-aGwl36OzE-unsplash

Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.

handshakeShutterstock

People Moves: Torstar, EQ Works and more

Plus, Quebecor makes a string of hires in sales and content.

Foodism Issue 20

Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

Ici Tou

Quebecor files complaint over CBC’s French-language SVOD

President and CEO Pierre Karl Peladeau stated Ici Tout.TV Extra is an “alarming departure” from the pubcaster’s mission by placing content behind a subscription fee.

charles-ui8iBVmykjI-unsplash

What are the opportunities for visual search?

Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.

glenn-carstens-peters-EOQhsfFBhRk-unsplash

Digital and linear both popular, but viewers want customization

TiVo’s research zeroes in on the most popular genres, the best bundles and what the perfect combination of channels would be for Canadians.

angelo-moleele-s2WxsnxeRc4-unsplash

How Gen Z’s social habits differ from older Canadians

Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.

67553731_415985585929255_1194956044590120960_o

The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

The Office

ICYMI: NBC reveals its Peacock plans, Walrus names new exec director

Plus, Apple News hits a milestone for users.

facebookShutterstock

Facebook places some limits on targeting for special ad categories

Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.