Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
Liquid Media continues its acquisition run
The latest acquisitions expand the content studio’s VOD offering and discoverability services.
Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Reprise Commerce makes hires to better integrate media and sales
Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Where do radio stations stand?
David Bray decodes the latest PPM radio ratings from Numeris.
Pinterest makes it easier for brands to sell
Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
HelloFresh signs on with Canadian Premier League
The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.
Captivate helps advertisers hit the slopes
In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.
Season finales fill the TV rankings: Numeris
Ahead of its own season-ending episode, The Good Doctor retains its top spot.
Tug adds head of biddable media to leadership team
Schekina Israel has been hired to lead a growing team and add to its data expertise.
Upfronts ’21: Corus taps tried and true content
The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.
Big changes at Vision7 as Sheri Metcalfe steps down
Brooke Leland will step into a co-leadership role at Jungle as its co-founder pursues new opportunities.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
