Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
National Bank renews media assignment with OMG
The bank has a new agency team to help it with its growth plans by reaching clients, employees and communities.
Salesforce joins the companies on board with UID 2.0
Email-based identifiers can be generated from first-party customer data and activated across The Trade Desk’s media channels.
Canadians are suprisingly interested in a company’s privacy policy
A Gartner study also finds that roughly half of consumers believe their personal data is secure when provided to an online company.
Lexis Media rebrands to Medialo
The new identity is meant to represent a strategy that’s hyper-focused on local communities and digital evolution.
Air Transat buys the top in Toronto: Media Monitors
Meanwhile, Bell held on to its top spot in Montreal.
Retail media is likely to grow alongside ecommerce
GroupM forecasts that it will exceed $160 billion in spending by 2027.
Spotify tries to draw advertisers with the promise of a captive audience
The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.
OSM reveals its sponsors for the next three years
Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.
ICYMI: Teads adds local news sites to its portfolio
Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.
Touche! unveils new brand identity
The agency’s new look focuses on growth, acceleration and creativity
Display ads are making big leaps in viewability
But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.
The Trade Desk integrates Connected Interactive’s offline retail data
The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.
Ipsos MMA partners with Adform on cookie-free measurement
ID Fusion will incorporate first-party data signals from across the digital media ecosystem.
Montreal Canadiens get RBC as first jersey sponsor
The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.
