chevybolt

Spotted! Chevy makes a TikTok song using the Bolt

An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.

UID 2.0

Salesforce joins the companies on board with UID 2.0

Email-based identifiers can be generated from first-party customer data and activated across The Trade Desk’s media channels.

online privacy

Canadians are suprisingly interested in a company’s privacy policy

A Gartner study also finds that roughly half of consumers believe their personal data is secure when provided to an online company.

Medialo

Lexis Media rebrands to Medialo

The new identity is meant to represent a strategy that’s hyper-focused on local communities and digital evolution.

retro radio

Air Transat buys the top in Toronto: Media Monitors

Meanwhile, Bell held on to its top spot in Montreal.

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Retail media is likely to grow alongside ecommerce

GroupM forecasts that it will exceed $160 billion in spending by 2027.

spotify-brand-campaign

Spotify tries to draw advertisers with the promise of a captive audience

The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.

OSM Montreal orchestra

OSM reveals its sponsors for the next three years

Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.

london_ontario

ICYMI: Teads adds local news sites to its portfolio

Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.

Touche! new brand identity 2

Touche! unveils new brand identity

The agency’s new look focuses on growth, acceleration and creativity

adfraud_stock

Display ads are making big leaps in viewability

But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.

pexels-energepiccom-2988232

The Trade Desk integrates Connected Interactive’s offline retail data

The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.

third party cookies 2

Ipsos MMA partners with Adform on cookie-free measurement

ID Fusion will incorporate first-party data signals from across the digital media ecosystem.

habs

Montreal Canadiens get RBC as first jersey sponsor

The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.