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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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Sunwing flies to the top: Media Monitors

The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.

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CES perspectives: Horizon Media

VP of digital marketing and transformation Pedro Rodriguez says there’s still plenty for brands to check out at CES, but it’s all about tempering expectations.

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TeamSnap assigns Gatorade to its new ad unit

Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.

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Former Vice exec Shawn Phelan joins Ideon Media

A veteran of branded content programs, Phelan will help scale Ideon’s business long term as VP of brand partnerships.

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Twitter puts trending brands in the Spotlight

A new feature will put brands in a position where users spend 26% more time looking.

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Molson aims to engage fans with extended NHL partnership

A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Spotted! Warner Bros and Innocence Canada send a message

To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.

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Growing TV ad revenue offsets radio declines at Corus

Television revenue hit $430 million for the first quarter of 2020, while merchandising and distribution revenue was also on the rise.

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ICYMI: VMC Media goes big in Texas; Hasbro, eOne deal closes

Plus, Anna Maria Tremonti returns to the mic and City Parent mag finds a new home with Media Classified.

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Postmedia’s revenue drops continue into Q1

Despite continued growth in digital, the company’s overall revenue has decreased another 8.5%.

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Media Central makes its second big acquisition with Georgia Straight

Purchased for $1.25 million, the independent alternative weekly joins a portfolio that includes Now Magazine and CannCentral.

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Spotted! Mucinex mucks about in Toronto

The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.

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Jay and Dan get a McMakeover (and new sponsor)

McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.