research

Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

programmaticads

Automated planning drives revenue growth for AcuityAds

The adtech company’s Illumin platform triggered a 135% increase in client acquisition compared to the first quarter this year.

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

ecomm

ICYMI: Publicis Groupe buys CitrusAd

Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.

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Cascades launches new branded content campaign for Fluff & Tuff

The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Acast partners with Donovan Bailey for new podcast

The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.

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Kraft Heinz’s Crave and Bud Light join the Toronto Ultra

The brands join a growing list of Overactive Media sponsors looking to tap into esports.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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America’s Got Talent and sports on top: Numeris

While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.

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Canadian Tire renews partnership with COC for eight years

The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.

theScore

TheScore’s record revenue dinged by spending on growth

The media and sports wagering organization continues to invest heavily in expansion, offsetting continued record-setting revenue.

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Hardbacon’s first foray into TV provides more credibility

The personal finance app is typically digital-first, but is also seeing opportunity with targeted Radio Canada ads.

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M32 Connect adds a dozen new publishers

Now up to 800 million impressions a month in Quebec, the rep house is preparing to look outside of its home province.