Programmatics 600 X 600 copy

Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

Sponsored

laPressePlus

ICYMI: La Presse prepares for a cookie-less future

Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

julian-o-hayon-156143

Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

Brent Burns Image

Nestle’s breakaway deal with the NHL

The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.

Murder Means Never Having to Say You're Sorry

Corus firms up specialty with new fall premiere dates

Specialty could be a sweet spot this fall as TV demand shoots back up, say media buyers.

WOT

How do esports fandoms compare to traditional sports?

Esports is growing, but it’s far from ubiquitous in Canada.

william-bayreuther-UqlWfdDiEIM-unsplash

Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

Pittsburgh Penguins v Philadelphia Flyers

Little Caesars clinches a sponsorship spot with the NHL

The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.

theScore-app-redesign-press-release-image

TheScore sees revenue drop nearly fourfold in Q3

But the company did see some gains in esports, with video views jumping 113% year-over-year.

AGT

AGT is back and the top five shows some improvement: Numeris

Viewers overall showed more enthusiasm for TV, particularly unscripted, this week.

johnwren-620x350

Omnicom’s revenue tumbles in Q2

The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.

gabriel-gurrola-2UuhMZEChdc-unsplash

What can virtual concerts do for the music industry (and brands)?

Half of young Canadian adults have watched a musical performance on social media – what can brands do to enhance the experience?

subway empty

Canada’s ad spend drop is moderate compared to global average

Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.

marc-olivier-jodoin-BG9oZ15a4Xk-unsplash

After a hot week, Montreal’s radio buyers cool off

Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.

Quebec Press Release Header Image 2

Vertical City ascends to Quebec

The place-based media company says now is a crucial time for companies in the residential screen business.