Governments take top spots in Toronto and Montreal: Media Monitors
Auto advertisers also increased their play counts significantly in both markets.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
Behind Bloom’s bet on celeb video platform HeyAllo
The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.
Narcity Media adds audio content to the mix
In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.
Does Pinterest’s push around positive content offer enough to brands?
Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.
Twenty percent of Canadian adults have used food delivery services: study
Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.
ICYMI: Ascential buys Perpetua
Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.
Pattison Outdoor wants to measure OOH on the move
A new dashboard helps advertisers evaluate and measure moving transit activations.
How Verizon’s no-cookie solution fits in the emerging ecosystem
The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.
Lowe’s signs on to another HGTV show
The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.
Psycho Bunny picks Mediacom as AOR
The agency’s winning streak continues, helping the Montreal-based clothing brand with a full-funnel approach to support North American growth.
People Moves: Nielsen Sports names new lead in Canada
Plus, AntiSocial hires a director of media and TLN adds new affiliate leadership.
Behind the Uber Eats IG integration
The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.
GroupM agencies add to their North American leadership
Amanda Richman joins Mindshare as CEO, while Delphine Fabre-Hernoux and Alex Norman fill new c-suite roles at Wavemaker.
Publicis Groupe got back to positive organic growth in Q1
Strong performance in North America, as well as its digital and data operations, helped the company beat its expectations.
