LLOYD-LOTTNER

Media Experts creates new VP role

Lloyd Lottner takes on an expanded client role, joining the leadership team following its founder’s retirement.

rogers

Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

TV

Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.

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ICYMI: MDC names a chief media officer

Plus, Facebook follows through with threats in Australia and and Quebecor gets rights to adapt The Masked Singer.

TVA

TVA Group’s revenue fell by 10.8% in 2020

The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.

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How the pandemic has continued to impact media consumption: study

Vividata’s latest winter report show that traditional media still has a big role within increased digital and streaming useage.

Copied from Playback - shutterstock_Quarterly report

Omnicom reports losses across the board in Q4

CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.

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Super Bowl still a big performer in the ratings: Numeris

The game was the top national broadcast for the week of Feb. 1 to 7, with the audience on TSN growing.

Hilite Outdoor

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

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HGTV unveils new sponsors for Save My Reno

Four new brands join two returning sponsors with in-show integration and online extensions.

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McDonald’s buys big in Toronto and Montreal: Media Monitors

The QSR and government categories also dominate the airwaves in the two markets.

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

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How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

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Captivate expands programmatic reach with Broadsign

The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.