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How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

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Consumer complaints on the rise according to AdChoices

Among the valid complaints were sites that used sensitive data to target ads.

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Bell’s acquisition of V officially closes

Bell Media Quebec president Karine Moses will lead the Montreal-based team responsible for the day-to-day operations of V.

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ICYMI: Tim and Sid are back

Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.

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New Quebec platform puts the focus on local media

The goal is to help local media weather the storm of COVID-19 and also instil more local priorities in advertisers going forward.

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How Egg Farmers of Ontario adjusted its media strategy in lockdown

Sponsorship is normally a big part of the Egg Farmers’ strategy, but it’s still activating where possible.

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Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

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Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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Quebecor’s new tool creates synchronization for digital and TV

QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.

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Canadians may become more tech-minded even after lockdown

The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.

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Despite revenue declines, Yellow Pages is confident about weathering COVID

The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.

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How COVID layoffs could exacerbate agencies’ talent crunch

Agency leaders discuss how these layoffs feel different than previous ones, and what kind of models they see for the future.

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With ad demand dwindling, could freemium be the future?

Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.

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Global’s Survivor takes it: Numeris

The Masked Singer, which aired at the exact same time on CTV, came in a close second.