Civ6

Epic Games uses an epic buy to attract casual gamers

The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.

TV

ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

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9-1-1 is number one: Numeris

It was also a banner week for The Rookie, which saw gradual growth all season.

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Bell Media strikes broadcast partnership with Pinterest

The new collaboration opens the doors for brand broadcast or social media opportunities.

Christine

COMMB unveils 2020-21 board of directors

Organization president Rosanne Caron says now is a crucial time for the OOH industry.

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What Citytv’s summer schedule is like without a brand-new Bachelor

No production? No problem –  The Bachelor will look back on past seasons.

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OOH traffic sees slight lift as vendors try to be flexible with value

Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.

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Toronto radio sees surge in ads from government, auto and more

Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.

Retro TV

New MiQ partnership targets connected TV

Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.

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How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

digital-trends

Consumer complaints on the rise according to AdChoices

Among the valid complaints were sites that used sensitive data to target ads.

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Bell’s acquisition of V officially closes

Bell Media Quebec president Karine Moses will lead the Montreal-based team responsible for the day-to-day operations of V.

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ICYMI: Tim and Sid are back

Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.

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New Quebec platform puts the focus on local media

The goal is to help local media weather the storm of COVID-19 and also instil more local priorities in advertisers going forward.