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Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
Numeris appoints new president and CEO
Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.
The Canadian Young Lions Competition is now open
PR and design categories have been added to this mix this year.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
Subway restaurants rank first in radio, followed by McDonald’s
AdEase’s report for the week of Jan 6 to12 shows that the third most active advertiser was Spence Diamonds.
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
PowerPlay to sponsor the Ottawa Black Bears
The brand seeks to increase its awareness and audience in the city.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Competition Bureau sues Rogers for misleading ads
The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.
Amid continued rev declines, Corus expands multi-year agreement with Bell
As part of the deal, Flavour and Home will be available on Stack TV.
Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Sephora becomes the first founding partner and official beauty partner of Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
