Saatchi & Saatchi drives client success with AI innovation

Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.

Sponsored

Predictions 2025: Scott Stewart urges industry to walk the responsible media talk

Media in Canada continues its look into the future of media, with the help of industry leaders.

Why digital-born Endy is investing in print media

The Sleep Country-owned brand will publish a full-page ad in the Globe & Mail for the first time.

Users look to exit Meta platforms after fact-checking program cut

According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.

Predictions 2025: Sean Dixon on cookie loss and cross-channel reach

Media in Canada continues its look into the future of media, with the help of industry leaders.

image of reddit logo

Reddit brings ads to its AMA format

The social network has also added a tool for brands to discover trending conversations on the platform.

More Canadian youth are watching TV in their second language

According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.

Scotiabank Hockey Day will air in six languages for the first time

Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.

Scott Stewart departs Glassroom for Epitaph Group

The media veteran takes on the newly created role of EVP, managing director of the independent media agency.

WPP updates RTO policy following similar mandates at Omnicom and Publicis

Employees were informed by CEO Mark Read that they are expected back in the office four days a week.

Adidas enters F1 as sponsor of the Mercedes team

As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.

The Brick Warehouse boosts its TV spend: AdEase

Crave TV was the second most active advertiser during the first week of the year.

Predictions 2025: Christine Saunders on what needs to change in media

Media in Canada continues its look into the future of media, with the help of industry leaders.

Industry News: APTN extends deal with Rogers for NHL season

Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.

Meta plans to axe third-party fact checking

In a move meant to increase free speech, the company is moving to the community notes system used by X.

Predictions 2025: Derek Bhopalsingh on creativity and the rise of Web3

Media in Canada continues to talk future trends with industry leaders.