
How Rogers Sports & Media is growing its slate without losing its edge
More originals, more platforms, same promise: content Canadians connect with.
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UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.

Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.

2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.

OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.

Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.

Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
The activation aims to reconnect with longtime fans and introduce a new generation to the franchise.

CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.

ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.

Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.

Upfronts 2025: Disney unveils ESPN streaming platform
But it was Disney+ and its latest content that took centre stage at the event.

Stingray shuts down Alberta TV stations amid financial struggles
The company says that support through the Online Streaming Act has been limited.

Upfronts 2025: WBD shares details of new ad solutions
The network also announced that its streaming service Max will revert to its original name.