UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.
Toyota and Subway battle for top spot in AdEase radio ad ranking
The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
The activation aims to reconnect with longtime fans and introduce a new generation to the franchise.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.
Tims soars to second place with Ryan Reynolds campaign: AdEase TV
The Brick Warehouse was the most active advertiser for the week of May 5 to 11.
ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
Upfronts 2025: Disney unveils ESPN streaming platform
But it was Disney+ and its latest content that took centre stage at the event.
Stingray shuts down Alberta TV stations amid financial struggles
The company says that support through the Online Streaming Act has been limited.
Upfronts 2025: WBD shares details of new ad solutions
The network also announced that its streaming service Max will revert to its original name.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
