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What the ISBA’s programmatic study means for Canada

The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.

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Pinterest looks to seize on increase in ecommerce activity

A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.

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Print ad revenue down 16.5% at Postmedia

The company could benefit from the Federal Government’s wage subsidy for up to $15 million.

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Cineplex delays Q1, says Cineworld ‘remains committed’ to deal

The Canadian exhibitor said both parties are working to bring the mega-deal to fruition by June 30.

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Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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Now and Georgia Straight get programmatic boost

The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.

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ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

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Why Quebecor sped up its music streamer launch during COVID

The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.

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First quarter ad revenue down at BCE, churn on sports channels minimal

“Let’s be honest, Q2 is going to be a difficult quarter,” says CFO Glen LeBlanc, looking at an overall softer ad market and a TV schedule without live sports.

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Stronger Together is indeed the strongest: Numeris

The concert special broke records for non-sports programming in Canada.

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Print ad revenue for Daily Brands drops 45% at Torstar

Revenues took a pounding across every segment, although digital subscribers were boosted.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.