Field Roast squashing the beef on Spotify

The campaign will also reward people who tag the brand whenever they see beefs popping up.

Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf

The pop-up will be around until Jan. 31

Tim Hortons boosts TV presence and takes top spot in AdEase

The most active groups were QSRs, furniture storres, and TV and streaming services.

Meta is testing ads on Threads

Image-based ads will appear in the platform’s home feed for a small percentage of people.

Behind the Buy: Activia’s healthy gut challenge gets a digital boost

The media plan includes a particular focus on women who use Pinterest.

Clutch taps Immanuel Quickley in integrated campaign

The partnership builds on the brand’s deal with the NBA, which began last year.

Spence Diamonds ups radio spend while Subway pulls back

Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.

Native Touch acquires Pharmacy Media Network

With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.

Hellmann’s taps into social media recipe trend

The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.

Miller Lite uses billboards to chirp losing fantasy footballers

Friends nominated the losers of their fantasy league for placement on billboards across Canada.

Metrolinx broadcasts anti-screen time message in cinema

The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.

Computer with data spreadsheet on its screen

Industry News: Optable raises $20 million to boost growth

Meanwhile, TLN Media Group and Rev TV announce new sports programming.

Creator ads on social networks drive results across the entire funnel: study

Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.

COMMB now measures all major elevator networks

Vertical Impression is the latest elevator network to become a COMMB member.

Canadians are moving to cheaper tech services: report

Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.