SharkNinja returns with expanded Global TV holiday campaign
This year’s ’12 Days of Gifting’ once again leverages multiple platforms and ad formats.
Spotify’s Wrapped for Advertisers now integrated with Ads Manager
The platform is also launching a global year-end campaign including OOH and experiential elements.
Exclusive: Black Friday, Cyber Monday advertisers with the biggest presence
AdEase data shows where brands showed up during the most important shopping events of the year.
Bell Media, Loblaw Advance launch closed-loop measurement
Plus, LG and Taboola launch tool linking connected TV with online publishers.
YouTube drops first year-end recap
The report includes regional lists and shareable personalized summaries for eligible users.
Customer wishlists take over Sephora’s holiday OOH
The ‘Holiday Hints’ campaign turned personal DMs into public billboards to let gift-givers know what to buy.
Industry News: Instacart adds Home Depot Canada
Plus, PWHL Toronto Sceptres signs Mr. Sub as official partner.
Retail, QSR categories drive TV ads in latest AdEase report
The Brick Warehouse was the most active advertiser for the week of Nov. 24 to 30.
Pattison launches annual Elevating Voices grant program
The initiative will grant $1 million in media space to organizations driving diversity efforts.
Omnicom Media Canada names Shelley Smit CEO, Noah Vardon as GM
The news comes as the group begins restructuring following the acquisition of IPG.
Kruger partners with NBA’s Scottie Barnes for media stunt
The Toronto Raptors player temporarily changed his name for a Scotties Facial Tissues campaign.
Boursin Bistro brings ‘Emily in Paris’ to Toronto
The one-night only pop-up is part of the brand’s global partnership with the hit Netflix show.
McDonald’s tops latest radio ad chart: AdEase
Subway and Shopper Drug Mart re-enter the ranking for the week of November 24 to 30.
Omnicom to cut 4,000 jobs and consolidate agencies: Financial Times
The company has reportedly begun restructuring in earnest after closing its acquisition of IPG last week.
Industry News: Stingray Radio expands Calgary footprint
Plus, NABS-BEC launches 2026 ‘Media Sale’ fundraiser to support media professionals.
