ICYMI: White Ops to change its name
Plus, Hayley Elsaesser has paired with News Media Canada, and CBC has paused Battle of the Blades temporarily.
Audioboom enters Canada through Rogers Sports & Media partnership
The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.
Pelmorex sees more than a dozen layoffs
The Weather Network parent co has eliminated 14 positions across various business units.
CBC presses pause on Tandem to review service
Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.
CBC eliminates 130 positions
EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.
As cookies crumble, what first-party solutions are coming through?
There’s equal interest in creating identity solutions in-house and engaging third party companies.
What part can media agencies play in anti-racism?
MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).
No Frills reneges flyer cancellation
A number of factors may have driven retailers who paused or cancelled to go back to the classic medium.
MediaCom wins global Uber account
The tech giant made the decision to consolidate all of its media activity under one roof.
Corus Radio makes a splash in Manitoba with new sports deal
The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.
Media veteran launches media sourcing firm
Caroline Gagnon, who has spent nearly three decades working for both suppliers and agencies, is aiming to help advertisers find ideal new partners.
Reality rules, but one new scripted show cracks top five: Numeris
A Torontonian’s presence in AGT helped give it a boost in that market.
Auto slows on Toronto radio, Montreal sees government uptick
Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.
Jays may have lost the Playoffs, but fan loyalty is good news for sponsors
The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.
Instagram expands shopping across platform
Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.
