
Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.

Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31

Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.

Clutch taps Immanuel Quickley in integrated campaign
The partnership builds on the brand’s deal with the NBA, which began last year.

Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.

Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.

Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.

Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.

COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.

Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.