Spotify tries to draw advertisers with the promise of a captive audience
The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.
OSM reveals its sponsors for the next three years
Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.
ICYMI: Teads adds local news sites to its portfolio
Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.
Touche! unveils new brand identity
The agency’s new look focuses on growth, acceleration and creativity
Display ads are making big leaps in viewability
But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.
The Trade Desk integrates Connected Interactive’s offline retail data
The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.
Ipsos MMA partners with Adform on cookie-free measurement
ID Fusion will incorporate first-party data signals from across the digital media ecosystem.
Montreal Canadiens get RBC as first jersey sponsor
The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.
How are Canadian newcomers consuming audio?
An MTM report finds that while radio consumption is low, they are big users of digital platforms.
GoodLife picks Carat for media
The gym chain is preparing to launch a new brand platform and “re-ignition” campaign this fall.
Nextdoor sponsors Toronto FC
The partnership will be activated with events around Toronto and with signage in and around BMO Field.
ATN gets Canadian rights for two more Sony India channels
Kid-focused Sony YAY! and family channel Sony PAL aim to increase the company’s South Asian audience.
Outfront adds Barrie transit shelters to its portfolio
The deals brings an additional 112 faces to the company’s 8000 street-level products.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
Carat picks up assignment for Vinted Marketplace
The agency will help the second-hand fashion app fuel growth in Canada.
