‘C’ is for ‘Chrome to phase out cookies’
Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Datonics arrives in Canada under former GroupM exec
Rodney Perry will head up operations in Toronto with a new team focused on a Canadian market increasingly important for marketers.
CES Perspectives: Orion
Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.
Apex Mobile moves to capitalize on key consumer moments
A new feature, created in partnership with U.S.-based InMarket, can engage consumers at critical moments, like entering a store.
The Globe sheds its budding cannabis publication
Material from Cannabis Professional will be rolled into Report on Business going forward.
Golden Globes still a draw: Numeris
The week was dominated by special programming including the Globes and NYE broadcasts from CBC and ‘Dick Clark’s Rockin’ Eve.’
Yamaha Motor Canada picks The Turn Lab as media AOR
Initially hired to rebuild Yamaha’s tech platforms, the brand recognized the lab’s unique approach which included consultancy and media strategies.
The Montreal Canadiens plant the seeds of a new partnership
Maple Leaf’s Greenleaf Foods, makers of the Lightlife Burger, has become the first official plant-based protein partner of the Habs.
CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
CES perspectives: Horizon Media
VP of digital marketing and transformation Pedro Rodriguez says there’s still plenty for brands to check out at CES, but it’s all about tempering expectations.
TeamSnap assigns Gatorade to its new ad unit
Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.
Former Vice exec Shawn Phelan joins Ideon Media
A veteran of branded content programs, Phelan will help scale Ideon’s business long term as VP of brand partnerships.
Twitter puts trending brands in the Spotlight
A new feature will put brands in a position where users spend 26% more time looking.
