Pluto TV launches FAST channel aimed at nostalgic millennials
Pokémon will include selected seasons of the original series.
Why OK Tire is betting big on TV for its latest campaign
The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”
Corus announces original programming for its new channels
Home Network and Flavour Network will replace WBD’s HGTV and Food Network brands.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Best Buy Canada partners with Place Exchange to offer in-store ad space
Now advertisers can programmatically access thousands of premium digital screens strategically placed throughout Canadian stores.
Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.
Skip ditches the dishes
To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.
Media news: Collabs abound at Starbucks, Coors and KD
The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships.
Metro extending its loyalty program to Ontario
For the first time, Food Basics will be included in Moi Rewards.
Kinesso partners with Amazon Ads to optimize first-party data
The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.