How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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WPP partners with Environics on addressable data

GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.

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Private Eyes finale brings in top ratings: Numeris

Meanwhile, America’s Got Talent was the second most-watched show nationally and dominated Montreal rankings.

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Mediacom adds to sports and entertainment strength

Noyan Hilmi brings his content and experiential experience to the agency’s specialist division.

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How Cityline is growing its digital lifestyle audience

Rogers Sports & Media is tapping some of the show’s most popular contributors to extend into new digital standalone series.

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DAX signs The Investor’s Podcast network

The business- and finance-focused network of shows, including a flagship that delivers three million impressions weekly, will be available programmatically.

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Former Walmart exec to lead ACA’s measurement initiative

Jennifer Holgate will lead Canadian efforts as part of a bigger, global pursuit of a cross-media measurement solution.

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HSBC buys the top in Toronto: Media Monitors

The city’s airwaves were otherwise very similar, while a number of brands increased their presence in Montreal.

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8 Lessons: We need to do what?

For companies that are committed to DEI but lack a clear pathway, Ishma Alexander-Huet offers a guide to get out of the starting blocks.

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Spotted! Freedom Mobile’s teeny tiny streetcar ads

The mobile provider is activating a sponsorship of a new Toronto attraction by putting ads in its miniature cities.

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Aldo leans more into digital to change millennial perceptions

The second edition of the shoe retailer’s digital-first campaign is continuing a strategy of meeting customers where they are.

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Liquid Media makes another acquisition

As its purchase of Indieflix is finalized, the IP monetization company has announced its intent to buy Digital Cinema United.

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How OOH is ramping up across the country

As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.

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ICYMI: La Presse adds a new section on Sundays

Plus, Twitter introduces new user features and LinkedIn gives up on Stories.

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Liberal platform pledges to ‘level the playing field’ with ‘digital giants’

If re-elected, the party pledges to make companies like Facebook and Google pay for news content, following a similar promise made by the Conservatives.

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Reddit begins placing ads in conversations

The site’s new format appears in a place where users spend 42% of their time.