Federal government steps in for broadcasters
As the industry faces an overall decline in ad revenue and complications related to production, a new measure will represent $30 million in savings across 107 broadcasters.
Ad recession imminent, but CPG could stay strong: report
As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.
Are Canadians entering a state of news fatigue?
Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.
Provincial campaigns go big on radio: Media Monitors
Meanwhile, the auto category has continued to advertise unabated.
Olympics officially rescheduled for July 2021
With the newest change, that means there will be two sets of Olympic Games within seven months.
The Globe gets creative with its stripped-down sports section
Using stats and a little creativity, The Globe is covering the finest Canadian baseball that never happened.
What Budweiser is doing with its sports sponsorship spend
The brewer is trading sticks and pucks for emergency supplies, mental health care and more.
COVID-19 likely to hit agency results, say IPG and Publicis
IPG and Publicis are set to release their results in April, but are offering a word of caution now.
Quebecor lays off 10% of workforce
President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.
How media consumption is shaping Canadians’ mindsets
Canadians are consuming more media than ever, but trust is not evenly distributed.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Digital newcomer Nextdoor finds an opportunity to step up
Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.
As media layoffs continue, Canadian government appoints new board
News Media Canada’s CEO says the Federal Government’s new advisory board is long overdue, but it’s not enough for struggling media companies.
MaxTV supports small businesses with free digital OOH ads
Toronto-based MaxTV Media is making 1,700 screens available to restaurants and eateries for free to help drive business.
