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Digital and linear both popular, but viewers want customization

TiVo’s research zeroes in on the most popular genres, the best bundles and what the perfect combination of channels would be for Canadians.

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How Gen Z’s social habits differ from older Canadians

Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

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ICYMI: NBC reveals its Peacock plans, Walrus names new exec director

Plus, Apple News hits a milestone for users.

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Facebook places some limits on targeting for special ad categories

Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.

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‘C’ is for ‘Chrome to phase out cookies’

Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.

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Datonics arrives in Canada under former GroupM exec

Rodney Perry will head up operations in Toronto with a new team focused on a Canadian market increasingly important for marketers.

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CES Perspectives: Orion

Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.

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Apex Mobile moves to capitalize on key consumer moments

A new feature, created in partnership with U.S.-based InMarket, can engage consumers at critical moments, like entering a store.

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The Globe sheds its budding cannabis publication

Material from Cannabis Professional will be rolled into Report on Business going forward.

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Golden Globes still a draw: Numeris

The week was dominated by special programming including the Globes and NYE broadcasts from CBC and ‘Dick Clark’s Rockin’ Eve.’

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The Montreal Canadiens plant the seeds of a new partnership

Maple Leaf’s Greenleaf Foods, makers of the Lightlife Burger, has become the first official plant-based protein partner of the Habs.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.