Pluto TV launches FAST channel aimed at nostalgic millennials

Pokémon will include selected seasons of the original series.

Why OK Tire is betting big on TV for its latest campaign

The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”

Corus announces original programming for its new channels

Home Network and Flavour Network will replace WBD’s HGTV and Food Network brands.

Tim Hortons stays at the top of the AdEase TV ranking

The second most active advertiser from Oct. 14 to 20 was Crave TV.

Horizon Media and Pattison study how commuters see OOH

The research found that Gen Z and Millennials pay the most attention to 3D DOOH.

Vistar Media boosts its retail media business with new role

The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.

WPP bounces back, IPG to sell off R/GA and Huge

As WPP invests big on AI, both holding companies are streamlining their operations.

Best Buy Canada partners with Place Exchange to offer in-store ad space

Now advertisers can programmatically access thousands of premium digital screens strategically placed throughout Canadian stores.

Desjardins Group and Toyota boost radio spend: AdEase

The Government of Quebec also increased its spend compared to last week.

Sportsnet announces new and returning sponsors for Raptors season

Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.

Skip ditches the dishes

To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.

Media news: Collabs abound at Starbucks, Coors and KD

The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships.

Metro extending its loyalty program to Ontario

For the first time, Food Basics will be included in Moi Rewards.

Kinesso partners with Amazon Ads to optimize first-party data

The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.

The house hippo returns for Media Literacy Week

Many of the major tech companies are sponsoring the week of educational events.