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ICYMI: White Ops to change its name

Plus, Hayley Elsaesser has paired with News Media Canada, and CBC has paused Battle of the Blades temporarily.

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Audioboom enters Canada through Rogers Sports & Media partnership

The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.

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Pelmorex sees more than a dozen layoffs

The Weather Network parent co has eliminated 14 positions across various business units.

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CBC presses pause on Tandem to review service

Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.

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CBC eliminates 130 positions

EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.

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As cookies crumble, what first-party solutions are coming through?

There’s equal interest in creating identity solutions in-house and engaging third party companies.

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What part can media agencies play in anti-racism?

MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).

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No Frills reneges flyer cancellation

A number of factors may have driven retailers who paused or cancelled to go back to the classic medium.

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Corus Radio makes a splash in Manitoba with new sports deal

The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.

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Media veteran launches media sourcing firm

Caroline Gagnon, who has spent nearly three decades working for both suppliers and agencies, is aiming to help advertisers find ideal new partners.

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Reality rules, but one new scripted show cracks top five: Numeris

A Torontonian’s presence in AGT helped give it a boost in that market.

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Auto slows on Toronto radio, Montreal sees government uptick

Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.

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Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

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Instagram expands shopping across platform

Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.