Competition Bureau sues DoorDash over alleged misleading advertising
Lawsuit claims online delivery service has racked up nearly $1 billion in unfair fees from customers.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
Amex accelerates cardmember acquisition with F1 activation
The brand will launch an exclusive lounge experience during the Canadian Grand Prix in Montreal.
Pluto TV launches All Women’s Sport Network channel
The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.
McDonald’s ads rule the airwaves with signature deals and summer promos
The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
Industry News: Corus brings Ben Mulroney’s show to YouTube
Plus, Bell Media partners with independent production company Blink49 Studios.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Amazon Ads launches Twitch Creator Sponsorships
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
Excel amplifies new look with Live Nation partnership
The team is leveraging the summer season to position the gum as a confidence-boosting essential.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Mentos connects with gamers using cola-fuelled launcher
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
