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Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

Sportsnet and Canada Basketball

Sportsnet and Canada Basketball partner beyond the broadcast

New events and original content creation will shine a brighter light on basketball in Canada.

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How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

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Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

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How Canadians feel about commercial radio stations

Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.

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TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

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Governments move up in Toronto and Montreal: Media Monitors

McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.

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Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.

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Media Experts creates new VP role

Lloyd Lottner takes on an expanded client role, joining the leadership team following its founder’s retirement.

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Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

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Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.

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ICYMI: MDC names a chief media officer

Plus, Facebook follows through with threats in Australia and and Quebecor gets rights to adapt The Masked Singer.

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TVA Group’s revenue fell by 10.8% in 2020

The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.