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iProspect names first North American CEO

In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.

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Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

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News Media Canada shares the truth delivered by newspapers

A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.

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Automotive, betting and gaming sites have gotten big traffic boosts

Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.

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Accenture signs on as Diversity and Inclusion Partner for the Canada Games

The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.

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Metrolinx, Government of Quebec hold top spots: Media Monitors

Banks also continued to be highly active advertisers in both Toronto and Montreal.

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8 Lessons: Made in Canada

Ishma Alexander-Huet examines the Black experience for those born here versus those that came here, and the lessons it offers for anyone looking to help immigrants on their own teams be successful.

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Home appliances to continue big increases in ad spending

Zenith’s latest forecast suggest the investments people have made into their homes during the pandemic will continue.

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Boom in digital video expected to continue

Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.

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The Bay launches its fall lookbook on Pinterest

The retailer is hoping to reach Gen Z consumers at the moment they are making big life and home decisions.