Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
Skip launches membership program for more than food
CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.
CDIC integrates insurance messaging into popular Canadian shows
A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Kia prioritizes digital over TV to connect with young drivers
The automaker’s latest campaign taps into consumers’ love for music and fashion.
The Brick holds its spot as the most active advertiser on TV
According to AdEase, Subaru ranked second, followed by Leon’s Furniture.
2024 Media Leader of the Year nominee: Karel Wegert
Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.
Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.
